Whole Grain Foods Market, By Product Type (Whole Grain Bread, Whole Grain Cereal, Whole Grain Pasta, Whole Grain Snacks, and Others), By Source (Multi-Grain, Rye, Maize, Quinoa, Wheat, and Others), By Packaging Format (Cans, Bags and Pouches, Trays and Co

The Global Whole Grain Foods Market is estimated to be valued at USD 35.66 Bn in 2025 and is expected to reach USD 56.14 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 6.7% from 2025 to 2032. The global whole grain foods market has witnessed significant growth in recent years, driven by increasing consumer awareness about the numerous health benefits associated with whole grain consumption. Whole grains are an essential part of a balanced diet, providing a wide range of nutrients, including dietary fiber, vitamins, minerals, and antioxidants. The rising prevalence of chronic diseases, such as obesity, diabetes, and cardiovascular disorders, has prompted consumers to adopt healthier eating habits, leading to a surge in demand for whole grain foods. Additionally, the growing popularity of organic and natural food products has further fueled the expansion of the whole grain foods market. Manufacturers are responding to this trend by introducing innovative whole grain products, such as breakfast cereals, bakery items, and snacks, to cater to the diverse preferences of health-conscious consumers.

Market Dynamics

The global whole grain foods market is driven by several factors, including the increasing prevalence of chronic diseases, rising health consciousness among consumers, and growing awareness about the benefits of whole grain consumption. The rapid urbanization and changing lifestyles have led to a shift in dietary patterns, with more people opting for healthier food choices. Furthermore, the growing popularity of organic and natural food products has created new opportunities for manufacturers to expand their product portfolios and capture a larger market share. However, the market growth is restrained by factors such as the higher cost of whole grain products compared to their refined counterparts and the lack of awareness about the health benefits of whole grains in some regions.

Key Features of the Study

• This report provides in-depth analysis of the global whole grain foods market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global whole grain foods market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include General Mills, Inc., Kraft Heinz Company, Quaker Oats Company, Nature's Path Foods, Bob's Red Mill, Eden Foods, Inc., Annie's Homegrown, Kellogg Company, Burt's Bees, Pinnacle Foods, Grain Millers, Inc., Duncan Hines, Sun-Maid Growers of California, Arrowhead Mills, and Muesli & Co.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• The global whole grain foods market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global whole grain foods market.

Market Segmentation

• Product Type Insights (Revenue, USD Bn, 2020 - 2032)
• Whole Grain Bread
• Whole Grain Cereal
• Whole Grain Pasta
• Whole Grain Snacks
• Others
• Source Insights (Revenue, USD Bn, 2020 - 2032)
• Multi-Grain
• Rye
• Maize
• Quinoa
• Wheat
• Others
• Packaging Format Insights (Revenue, USD Bn, 2020 - 2032)
• Cans
• Bags and Pouches
• Trays and Containers
• Folding Cartons
• Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
• Online Retail
• Supermarkets/Hypermarkets
• Convenience Stores
• Health Food Stores
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
• North America
• U.S.
• Canada
• Latin America
• Brazil
• Argentina
• Mexico
• Rest of Latin America
• Europe
• Germany
• U.K.
• Spain
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• ASEAN
• Rest of Asia Pacific
• Middle East
• GCC Countries
• Israel
• Rest of Middle East
• Africa
• South Africa
• North Africa
• Central Africa
• Key Players Insights
• General Mills, Inc.
• Kraft Heinz Company
• Quaker Oats Company
• Nature's Path Foods
• Bob's Red Mill
• Eden Foods, Inc.
• Annie's Homegrown
• Kellogg Company
• Burt's Bees
• Pinnacle Foods
• Grain Millers, Inc.
• Duncan Hines
• Sun-Maid Growers of California
• Arrowhead Mills
• Muesli & Co.

Show more