In-vehicle payments have the potential to improve the way people shop, work and play. By making the experience of shopping, dining and working on the go easier and more enjoyable, these systems can open up new revenue streams for merchants and payments facilitators, and offer benefits to consumers that they cannot get from their smartphones. By enabling drivers to connect with their cars, these systems can surprise and delight them, meet needs they didn’t know they had, and shed light on desires they hadn’t considered.
Market Dynamics:
Increasing demand for contactless payments among the populace and growing infrastructural developments that are compatible with in-car payment solutions are likely to drive growth of the global in-vehicle payment services market. Furthermore, increased digitalization of automobiles and maturing 5G connectivity are also expected to boost the market.
However, factors such as lack of feasible user experience and safety of payment data are major concerns in the market, which are expected to hinder growth of the global in-vehicle payment services market.
Key features of the study:
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