Vacation Rental Market
Description
The vacation rental market is estimated to be valued at USD 79.34 Bn in 2025 and is expected to reach USD 117.03 Bn by 2032, growing at a compound annual growth rate (CAGR) of 5.7% from 2025 to 2032.
The vacation rental market has seen significant growth over the past few years. As remote working becomes more common, many people are choosing to work from various vacation destinations rather than being confined to one location. This has increased the demand for short-term and long-term vacation rental properties. Additionally, the sharing economy model adopted by major platforms like Airbnb have made it much easier for property owners to list and rent their spaces, driving the availability of vacation rentals. The pandemic further accelerated this trend as people sought temporary housing in less crowded areas to ride out lockdowns and restrictions. Going forward, developments like improved rural broadband connectivity and the flexibility of hybrid work models are expected to further support growth in the vacation rental market.
Market Dynamics
The vacation rental market is driven by the rising popularity of the sharing economy and remote work culture. Platforms like Airbnb have greatly reduced transaction costs for property owners to participate in the short-term rental market. The pandemic boosted the demand as people looked for accommodations away from crowded cities during lockdowns. However, overregulation and strict laws in some locations pose challenges to growth. Opportunities lie in upgrading local properties to cater to changing traveler needs and integrating new amenities like high-speed internet. The market is also poised to benefit from the ongoing trend of distributed work which is expected to give a lasting boost to long-term stays beyond the pandemic.
Key Features of the Study
The vacation rental market has seen significant growth over the past few years. As remote working becomes more common, many people are choosing to work from various vacation destinations rather than being confined to one location. This has increased the demand for short-term and long-term vacation rental properties. Additionally, the sharing economy model adopted by major platforms like Airbnb have made it much easier for property owners to list and rent their spaces, driving the availability of vacation rentals. The pandemic further accelerated this trend as people sought temporary housing in less crowded areas to ride out lockdowns and restrictions. Going forward, developments like improved rural broadband connectivity and the flexibility of hybrid work models are expected to further support growth in the vacation rental market.
Market Dynamics
The vacation rental market is driven by the rising popularity of the sharing economy and remote work culture. Platforms like Airbnb have greatly reduced transaction costs for property owners to participate in the short-term rental market. The pandemic boosted the demand as people looked for accommodations away from crowded cities during lockdowns. However, overregulation and strict laws in some locations pose challenges to growth. Opportunities lie in upgrading local properties to cater to changing traveler needs and integrating new amenities like high-speed internet. The market is also poised to benefit from the ongoing trend of distributed work which is expected to give a lasting boost to long-term stays beyond the pandemic.
Key Features of the Study
- This report provides an in-depth analysis of the global vacation rental market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2025–2032), considering 2024 as the base year
- It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global vacation rental market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include 9flats, Booking.com, Hotelplan Management AG, MakeMyTrip Pvt. Ltd., OYO Hotels & Homes, Trivago, Agoda Company Pte. Ltd., Yatra Online Private Limited, Hotwire, Inc., HotelsCombined, Hotels.com, BookingBuddy.com, Inc., Priceline.com LLC, KAYAK, Google, Airbnb Inc., Booking Holdings Inc., Hotelplan Holding AG, MakeMyTrip Pvt. Ltd., Expedia Group Inc., NOVASOL AS, Oravel Stays Pvt. Ltd., Wyndham Destinations Inc., and TripAdvisor Inc.
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global vacation rental market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Booking Mode Insights (Revenue, USD Bn, 2025 - 2032)
- Online
- Offline
- Accommodation Type Insights (Revenue, USD Bn, 2025 - 2032)
- Home
- Resort/Condominium
- Apartments
- Hometown
- Villas
- Price Point Insights (Revenue, USD Bn, 2025 - 2032)
- Economic
- Mid-Range
- Luxury
- Location Type Insights (Revenue, USD Bn, 2025 - 2032)
- Resort Area
- Rural Area
- Small Town
- Regional Insights (Revenue, USD Bn, 2025 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East & Africa
- GCC Countries
- South Africa
- Rest of Middle East & Africa
- Key Players
- Booking.com
- Hotelplan Management AG
- MakeMyTrip Pvt. Ltd.
- OYO Hotels & Homes
- Trivago
- Agoda Company Pte. Ltd.
- Yatra Online Private Limited
- Hotwire, Inc.
- HotelsCombined
- Hotels.com
- BookingBuddy.com, Inc.
- Priceline.com LLC
- KAYAK
- Airbnb Inc.
- Booking Holdings Inc.
- Hotelplan Holding AG
- MakeMyTrip Pvt. Ltd.
- Expedia Group Inc.
- NOVASOL AS
- Oravel Stays Pvt. Ltd.
- Wyndham Destinations Inc.
- TripAdvisor Inc.
Table of Contents
153 Pages
- 1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
- 2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Booking Mode
- Market Snippet, By Accommodation Type
- Market Snippet, By Price Point
- Market Snippet, By Location Type
- Market Snippet, By Region
- Coherent Opportunity Map (COM)
- 3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- Opportunities
- Regulatory Scenario
- Industry Trend
- Merger and Acquisitions
- New System Launches/Approvals
- 4. Global Vacation Rental Market, By Booking Mode, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
- Online
- Introduction
- Market Size and Forecast, 2020-2032, (USD Bn)
- Offline
- Introduction
- Market Size and Forecast, 2020-2032, (USD Bn)
- 5. Global Vacation Rental Market, By Accommodation Type, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
- Home
- Introduction
- Market Size and Forecast, 2020-2032, (USD Bn)
- Resort/Condominium
- Introduction
- Market Size and Forecast, 2020-2032, (USD Bn)
- Apartments
- Introduction
- Market Size and Forecast, 2020-2032, (USD Bn)
- Hometown
- Introduction
- Market Size and Forecast, 2020-2032, (USD Bn)
- Villas
- Introduction
- Market Size and Forecast, 2020-2032, (USD Bn)
- 6. Global Vacation Rental Market, By Price Point, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Segment Trends
- Economic
- Introduction
- Market Size and Forecast, 2020-2032, (USD Bn)
- Mid Range
- Introduction
- Market Size and Forecast, 2020-2032, (USD Bn)
- Luxury
- Introduction
- Market Size and Forecast, 2020-2032, (USD Bn)
- 7. Global Vacation Rental Market, By Location Type, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Segment Trends
- Resort Area
- Introduction
- Market Size and Forecast, 2020-2032, (USD Bn)
- Rural Area
- Introduction
- Market Size and Forecast, 2020-2032, (USD Bn)
- Small Town
- Introduction
- Market Size and Forecast, 2020-2032, (USD Bn)
- 8. Global Vacation Rental Market, By Region, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021-2032
- North America
- Regional Trends
- Market Size and Forecast, By Booking Mode, 2020-2032, (USD Bn)
- Market Size and Forecast, By Accommodation Type, 2020-2032, (USD Bn)
- Market Size and Forecast, By Price Point, 2020-2032, (USD Bn)
- Market Size and Forecast, By Location Type, 2020-2032, (USD Bn)
- Market Size and Forecast, By Country, 2020-2032, (USD Bn)
- U.S.
- Canada
- Europe
- Regional Trends
- Market Size and Forecast, By Booking Mode, 2020-2032, (USD Bn)
- Market Size and Forecast, By Accommodation Type, 2020-2032, (USD Bn)
- Market Size and Forecast, By Price Point, 2020-2032, (USD Bn)
- Market Size and Forecast, By Location Type, 2020-2032, (USD Bn)
- Market Size and Forecast, By Country, 2020-2032, (USD Bn)
- U.K.
- Germany
- Italy
- France
- Russia
- Rest of Europe
- Asia Pacific
- Regional Trends
- Market Size and Forecast, By Booking Mode, 2020-2032, (USD Bn)
- Market Size and Forecast, By Accommodation Type, 2020-2032, (USD Bn)
- Market Size and Forecast, By Price Point, 2020-2032, (USD Bn)
- Market Size and Forecast, By Location Type, 2020-2032, (USD Bn)
- Market Size and Forecast, By Country, 2020-2032, (USD Bn)
- China
- India
- ASEAN
- Australia
- South Korea
- Japan
- Rest of Asia Pacific
- Latin America
- Regional Trends
- Market Size and Forecast, By Booking Mode, 2020-2032, (USD Bn)
- Market Size and Forecast, By Accommodation Type, 2020-2032, (USD Bn)
- Market Size and Forecast, By Price Point, 2020-2032, (USD Bn)
- Market Size and Forecast, By Location Type, 2020-2032, (USD Bn)
- Market Size and Forecast, By Country, 2020-2032, (USD Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Booking Mode, 2020-2032, (USD Bn)
- Market Size and Forecast, By Accommodation Type, 2020-2032, (USD Bn)
- Market Size and Forecast, By Price Point, 2020-2032, (USD Bn)
- Market Size and Forecast, By Location Type, 2020-2032, (USD Bn)
- Market Size and Forecast, By Country, 2020-2032, (USD Bn)
- GCC Countries
- South Africa
- Rest of the Middle East & Africa
- 9. Competitive Landscape
- Company Profiles
- 9flats
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Booking.com
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Hotelplan Management AG
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- MakeMyTrip Pvt. Ltd.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- OYO Hotels & Homes
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Trivago
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Agoda Company Pte. Ltd.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Yatra Online Private Limited
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Hotwire, Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- HotelsCombined
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Hotels.com
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- BookingBuddy.com, Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Priceline.com LLC
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- KAYAK
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Airbnb Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Booking Holdings Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Hotelplan Holding AG
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- MakeMyTrip Pvt. Ltd.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Expedia Group Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- NOVASOL AS
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Oravel Stays Pvt. Ltd.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Wyndham Destinations Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- TripAdvisor Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- 10. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
- 11. Research Methodology
- References
- Research Methodology
- About us and Sales Contact
- *Browse 60 market data tables and 40 figures on Global Vacation Rental Market – Global forecast to 2032”.
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