Turkey has emerged as an important medical tourism destination in recent years, leveraging its geographical proximity to European countries, quality of care and relatively lower costs compared to destinations in Western Europe and North America. The Turkish medical tourism sector is driven by factors such as advanced diagnostic and treatment capabilities, Turkish physicians who are trained in Western countries, JCI and ISO accreditation of major hospitals and government support through regulatory reforms and tourism promotion campaigns. Popular procedures for foreign patients include orthopaedics, cardiovascular surgery, dental treatments, cosmetic surgery and fertility treatments. With its strategic location at the crossroads of Europe and Asia Pacific, developed infrastructure and trade links with over 180 countries, Turkey is well-positioned to become a leading global medical tourism hub.
Market Dynamics:
The Turkey medical tourism market is driven by factors such as rising healthcare costs in Western countries, long waiting times for treatments, availability of similar quality of care at lower costs and increase in medical tourism promotion initiatives by the Turkish government and hospitals. The market faces restraints from factors such as language and cultural barriers, lack of awareness about Turkey's medical tourism offerings in key source markets and currency fluctuations. The market sees opportunities from increasing investments in healthcare infrastructure development, partnerships between Turkish and international healthcare providers and diversification into wellness tourism offerings to attract more international patients.
Key Features of the Study:
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