The global television network market has been growing steadily over the past few decades driven by rising demand for entertainment and information content. Television remains one of the most popular and widely used media for both individual viewers as well as advertisers. Major broadcasters across the world continue to invest heavily in developing high quality programming as well as expanding their distribution infrastructure to deliver content across various platforms and devices. Innovation in technology has enabled viewers to access live television and on-demand video on any screen of their choice including smartphones, tablets, and laptops besides traditional television sets. This has boosted media consumption globally.
Market Dynamics:
The global television network market growth is driven by strong demand for diversified content from viewers, growing internet penetration worldwide, and advent of smart connected devices. However, factors such as rising cord-cutting trend wherein viewers prefer online streaming over conventional pay television and increasing competition from digital media players threatens to disrupt the market. Meanwhile, television broadcasters are capitalizing on opportunities to expand their over-the-top (OTT) platform presence and partnerships with telecom operators to deliver integrated services. Advancements in areas such as artificial intelligence, virtual reality and Blockchain also offer potential to enhance television viewing experience going forward.
Key Features of the Study:
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook