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Soft-Touch Polyurethane Coatings Market, By Product Type (2K, UV), By Base Type (Water-based, Solvent-based ), By End use Industry (Furniture and Wood, Electrical and Electronics, Transport and Automotive, Others), By Region (North America, Latin America,

Publisher Coherent Market Insights
Published Mar 24, 2025
Length 120 Pages
SKU # CMI20007689

Description

Soft touch polyurethane coatings are manufactured by using polyurethane dispersions which provide a soft feel coating surface. Soft touch polyurethane coatings help in providing better resistance to scratch, chemicals, and heat. In addition to this, they also provide enhanced durability with faster dry time. The coatings find their application in various industries such as automotive interior components, wood surfaces, and electronic devices like mobile phones, laptops, and computer cases.

Market Dynamics

The global soft-touch polyurethane coatings market has witnessed significant growth in recent past years, owing to a surge in growth of various end use industries such as the automotive, electronics, and packaging industries. In addition to this, the increasing demand for plastics in the manufacturing industry is expected to drive the growth of the global soft-touch polyurethane coatings market during the forecast period.

On the basis of product type, the global soft-touch polyurethane coatings market can be segmented into transport & automotive, electrical & electronics, wood & furniture, and others. This scenario is expected to provide lucrative growth to the market growth during the projected timeframe.

Key features of the study:
  • This report provides in-depth analysis of global soft-touch polyurethane coatings market size (US$ Billion and Tons), and Compound Annual Growth Rate (CAGR %) for the forecast period 2025-2032, considering 2024 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights into market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
  • It profiles leading players in the global soft-touch polyurethane coatings market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study include The Sherwin Williams Company, Akzo Nobel N.V., PPG Industries Ltd Axalta Coatings Systems, Rust-Oleum - RPM International Inc., Aexcel Coatings., Sokan New Materials, and Jotun AS
  • Insights from this report would allow marketers and the management authorities of companies to make informed decision regarding their future product launches, technology up-gradation, market expansion, and marketing tactics
  • The global Soft-touch polyurethane coatings market report caters to various stakeholders in this industry including investors, suppliers, global soft-touch polyurethane coatings manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global soft-touch polyurethane coatings market
Detailed Segmentation:
  • Global Soft-touch polyurethane coatings Market, By Product Type:
  • 2K
  • UV
  • Global Soft-touch polyurethane coatings Market, By Base Type:
  • Water-based
  • Solvent-based
  • Global Soft-touch polyurethane coatings Market, By End Use Industry:
  • Furniture and Wood
  • Electrical and Electronics
  • Transport and Automotive
  • Others
  • Global Soft-touch polyurethane coatings Market, By Region:
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
  • Company Profiles
  • The Sherwin Williams Company
  • Akzo Nobel N.V.
  • PPG Industries Ltd
  • Axalta Coatings Systems
  • Rust-Oleum - RPM International Inc.
  • Aexcel Coatings.
  • Sokan New Materials
  • Jotun AS

Table of Contents

120 Pages
1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Snippet, By Product Type
Market Snippet, By Base Type
Market Snippet, By End Use Industry
Market Snippet, By Region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Drivers
Supply Side Drivers
Demand Side Drivers
Economic Drivers
Restraints
Market Opportunities
Regulatory Scenario
Industry Trend
PEST Analysis
PORTER’s Analysis
New Product Approvals/Launch
Promotion and Marketing Initiatives
4. Global Soft-Touch Polyurethane Coatings Market, By Product Type 2020 - 2032 (US$ Billion and Tons)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
2K
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Billion and Tons)
UV
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Billion and Tons)
5. Global Soft-Touch Polyurethane Coatings Market, By Base Type, 2020 - 2032 (US$ Billion and Tons)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Water-based
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Billion and Tons)
Solvent-based
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Billion and Tons)
6. Global Soft-Touch Polyurethane Coatings Market, By End Use Industry, 2020 - 2032 (US$ Billion and Tons)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Furniture and Wood
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Billion and Tons)
Electrical and Electronics
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Billion and Tons)
Transport and Automotive
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Billion and Tons)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Billion and Tons)
7. Global Soft-Touch Polyurethane Coatings Market, By Region, 2020 - 2032 (US$ Billion and Tons)
Introduction
Market Share Analysis, By Region, 2025 and 2032 (%)
Y-o-Y Growth Analysis, By Region, 2021 - 2032
North America
Market Share Analysis, By Country, 2025 and 2032 (%)
Y-o-Y Growth Analysis, By Country, 2020 - 2032
U.S.
Country Trends
Market Size and Forecast, By Product Type, 2020 - 2032 (US$ Billion and Tons)
Market Size and Forecast, By Base Type, 2020 - 2032 (US$ Billion and Tons)
Market Size and Forecast, By End Use Industry, 2020 - 2032 (US$ Billion and Tons)
Canada
Country Trends
Market Size and Forecast, By Product Type, 2020 - 2032 (US$ Billion and Tons)
Market Size and Forecast, By Base Type, 2020 - 2032 (US$ Billion and Tons)
Market Size and Forecast, By End Use Industry, 2020 - 2032 (US$ Billion and Tons)
Latin America
Market Share Analysis, By Country, 2025 and 2032 (%)
Y-o-Y Growth Analysis, By Country, 2020 - 2032
Brazil
Country Trends
Market Size and Forecast, By Product Type, 2020 - 2032 (US$ Billion and Tons)
Market Size and Forecast, By Base Type, 2020 - 2032 (US$ Billion and Tons)
Market Size and Forecast, By End Use Industry, 2020 - 2032 (US$ Billion and Tons)
Argentina
Country Trends
Market Size and Forecast, By Product Type, 2020 - 2032 (US$ Billion and Tons)
Market Size and Forecast, By Base Type, 2020 - 2032 (US$ Billion and Tons)
Market Size and Forecast, By End Use Industry, 2020 - 2032 (US$ Billion and Tons)
Mexico
Country Trends
Market Size and Forecast, By Product Type, 2020 - 2032 (US$ Billion and Tons)
Market Size and Forecast, By Base Type, 2020 - 2032 (US$ Billion and Tons)
Market Size and Forecast, By End Use Industry, 2020 - 2032 (US$ Billion and Tons)
Rest of Latin America
Sub-region/Country Trends
Market Size and Forecast, By Product Type, 2020 - 2032 (US$ Billion and Tons)
Market Size and Forecast, By Base Type, 2020 - 2032 (US$ Billion and Tons)
Market Size and Forecast, By End Use Industry, 2020 - 2032 (US$ Billion and Tons)
Europe
Market Share Analysis, By Country, 2025 and 2032 (%)
Y-o-Y Growth Analysis, By Country, 2020 - 2032
France
Country Trends
Market Size and Forecast, By Product Type, 2020 - 2032 (US$ Billion and Tons)
Market Size and Forecast, By Base Type, 2020 - 2032 (US$ Billion and Tons)
Market Size and Forecast, By End Use Industry, 2020 - 2032 (US$ Billion and Tons)
Germany
Italy
Spain
U.K.
Nordic
Benelux
Russia
Poland
Rest of Europe
Asia Pacific
Market Share Analysis, By Country, 2025 and 2032 (%)
Y-o-Y Growth Analysis, By Country, 2020 - 2032
China
Country Trends
Market Size and Forecast, By Product Type, 2020 - 2032 (US$ Billion and Tons)
Market Size and Forecast, By Base Type, 2020 - 2032 (US$ Billion and Tons)
Market Size and Forecast, By End Use Industry, 2020 - 2032 (US$ Billion and Tons)
India
Japan
Oceania
ASEAN
Rest of Asia Pacific
Middle East & Africa
Market Share Analysis, By Country/ Sub-region, 2025 and 2032 (%)
Y-o-Y Growth Analysis, By Country/ Sub-region, 2020 - 2032
GCC
South Africa
Rest of Middle East & Africa
8. Competitive Landscape
Market Share Analysis
Company Profiles
The Sherwin Williams Company
Company Overview
Product Portfolio
Financial Performance
Recent Developments/Updates
Future Plans
Akzo Nobel N.V.
PPG Industries Ltd
Axalta Coatings Systems
Rust-Oleum - RPM International Inc.
Aexcel Coatings.
Sokan New Materials
Jotun AS
References
Research Methodology
About us and Sales Contact
* Browse 45 market data tables* and 30 figures* on Global Soft-Touch Polyurethane Coatings Market” – global forecast to 2032

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