Smokeless tobacco products including chewing tobacco and moist snuff have been used worldwide for decades. Chewing tobacco and snuff provide nicotine to the user without producing smoke which leads to certain health advantages compared to smoking. However, smokeless tobacco poses severe health risks of its own. It can cause cancer of the mouth and throat as well as increase risks of head and neck cancer, heart disease and stroke. Chewing tobacco and snuff are often flavored which attract younger consumers and get them addicted to the nicotine in these products. Regulatory authorities worldwide are debating policies and laws to curb the use of smokeless tobacco especially among minors to protect public health.
Market Dynamics:
The global smokeless tobacco market is driven by factors such as availability of various flavored chewing tobacco and snuff products, low cost compared to smoking cigarettes and cultural acceptance in certain regions. However, increasing awareness about health risks of smokeless tobacco, stringent regulations on flavors and marketing, and various health campaigns discouraging use are restraining the market growth. Mandating graphic health warnings and raising taxes on smokeless tobacco can further curb consumption. At the same time, marketing smokeless tobacco as a less harmful alternative to smoking is an opportunity being tapped by leading players in the industry. Development of novel oral nicotine pouches as a modern smokeless option are also opening new growth avenues.
Key features of the study:
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