Red berries are small edible fruits, typically juicy, sweet, and sour. These are widely used across various food applications such as bakery, beverages, and desserts. These are also used in the preparation of flavored alcohol for enhancing the taste of the alcohol. These are available in the form of frozen, juice concentrate, and powder.
Market Dynamics
Partnership and collaboration among major players for expanding their footprints in the market is a major trend. For instance, in April 2020, Pairwise, a food tech company, and Plant Sciences, Inc. (PSI), a berry breeder and agricultural research company, announced a collaboration to offer new types of berries for people looking for variety in their product choices. Such partnerships and agreements are expected to drive the market growth.
Increasing spending on the cultivation of red berries by the government to meet the rising demand around the globe is expected to drive the market growth. Growing urban population and increasing disposable income of the population is boosting demand for fruits, salad, and other convenience food products. All these factors are expected to drive the market growth over the forecast period. A growing number of consumer visiting bars and clubs coupled with the increasing popularity of flavored drinks is further expected to foster the market growth of the red berries.
Despite its nutritional benefits, red berries are high in sugar content which is expected to restrict the consumption of red berries. This is expected to hinder the market growth.
Red berries being perishable product, the shelf life of this product can act as hindrance for global red berries market growth.
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