Protein supplements are essentially processed, refined protein products available in various forms, such as powders, bars, ready to drink, and other forms. These supplements are used often as dietary supplements by athletes and recreationally active persons because protein is essential for muscle growth and maintaining lean muscle mass.
Market Dynamics:
Rise in demand for protein supplements, growing participation in sports and fitness activities, rise in demand for sports nutritional supplements, and rising demand for vegan and plant-based protein supplements are major factors expected to augment the growth of the global protein supplements market over the forecast period. For instance, in September 2022, Tata Consumer Products entered the health supplements segment with the launch of Tata GoFit. Tata GoFit is a plant-based easy-to-mix product formulated with the goodness of gut-friendly probiotics.
Moreover, in May 2022, Soulfuel launched Soulfuel protein powder focused on strengthening gut with a novel blend of post-biotic with brand name Epicor, prebiotic Inulin, and digestive enzymes. Soulfuel helps increase protein absorption and muscle strength along with boosting immunity with a natural immunizer called 1,3/1,6 beta-glucan.
Key features of the study:
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