Consumption of protein cookies lowers blood pressure. Moreover, these cookies have low calorie content. Increasing health awareness is expected to boost demand for protein cookies. Product development on the basis of varying protein content, flavors, attractive packaging, and safer ingredients is also expected to increase demand for protein cookies. Protein cookies are available in boxes as well as a single cookie packed in a sachet. Moreover, protein cookies are used for gifting along with chocolates. These factors are expected to boost the market growth during the forecast period.
Market Dynamics
Among flavor, the chocolate segment is expected to hold dominant position in the protein cookie market during the forecast period, owing to increasing awareness regarding health benefits of chocolate as an ingredient in protein cookies. Cocoa is the main ingredient of chocolate, which is a good source of antioxidants. Therefore, there is increasing demand for chocolate based protein cookies during the forecast period.
Among distribution channel, the hypermarkets & supermarkets segment held dominant position in 2022, owing to various offers and discounts available in these stores. Moreover, people prefer to purchase protein cookies from hypermarkets & supermarkets due to the attractive display of variety of protein cookies in these stores.
Furthermore, the online stores segment is expected to witness significant growth during the forecast period, owing to increasing use of internet services and mobile phones. For instance, according to the World Bank data, in 2013, the total number of individuals using internet were 36.73% of the global population, which reached to 48.57% of the global population in 2017.
Key features of the study:
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