Probiotics are functional foods and drinks that improve gut functioning and immunity. Furthermore, they aid in the breakdown of high-calorie meals, making it easier for stomach acids to breakdown complex proteins and improve digestion. Adoption of a healthy lifestyle and increased health awareness among consumers are projected to drive the market expansion over the forecast period. Sugar free foods are available in a variety of forms including dietary drinks, ice cream and jellies, dairy products, confectionary, baked goods, and others.
Market Dynamics
The global probiotics market has grown significantly in recent years owing to an increase in health-consciousness and the adoption of a healthy lifestyle among consumers. Furthermore, rising consumer awareness of the health hazards associated with the excessive intake of sugary drinks and high-calorie meals is likely to fuel the global probiotics market growth over the forecast period.
To capitalize on growing trends in the food and beverages sector, major players in the global probiotics market are increasing their investments in novel product launches, research and development, and marketing and promotional efforts. During the projected period, this scenario is likely to fuel the market.
Preventive healthcare includes a healthy lifestyle and dietary choices that help prevent the occurrence of diseases. Awareness regarding preventive healthcare is on the rise due to various factors such as increasing disposable income, improving the standard of living, and growth in the aging population. Easy availability of information pertaining to preventive healthcare on the internet is also contributing favorably to the rising awareness.
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