Prepared flour mixes have gained significant popularity over the past few decades owing to the convenience they offer to both households and commercial consumers. These mixes typically contain pre-measured combinations of dry ingredients such as flour, leavening agents, herbs, and spices that only require the addition of liquid ingredients like milk, water, or eggs to prepare a variety of baked goods. The flour mixes market has grown tremendously due to the busy schedules and hectic lifestyles that leave consumers with little time to measure dry ingredients from scratch for each bake. The prepared mixes save time and effort while delivering consistent results.
Market Dynamics:
The global prepared flour mixes market has been growing steadily driven by factors such as the increasing demand for convenience foods among time-pressed consumers, rising number of nuclear families, and growth of the foodservice sector. However, high sugar and sodium content of certain mixes as well as concerns about the use of artificial preservatives, colors, and flavors are restraining the market growth. On the other hand, market players are exploring opportunities through product innovation focusing on clean labels, organic, and gluten-free formulations. The launch of mixes for specialty baked items and regional cuisines is also expanding the market scope.
Key Features of the Study:
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook