Personal care packaging is often used for various products such as cosmetics, soaps and Shampoo, oil, body cream, cosmetics. Various requirements are imposed on the packaging of personal care products Superior materials such as plastic, cardboard, metal and glass packing. This packaging is used to protect personal care products from contamination and contamination also from External damage, UV rays, moisture. Packaged products that capture the attention of consumers. Consumer lifestyles are rapidly changing due to the growing importance of packaging advances in urbanization and packaging technology. .
Market Dynamics
The growing use of paper-based tubes for packaging personal care products is expected to be a major trend in the market and this is expected to fuel the market growth. For instance, in January 2022, W.O.W. Ski science from Body cupid private ltd India launched an initiative to pack its best-selling vitamin C cleanser into paper tubes. With the creativity of #wowgreenhands, the company has enhanced environmental awareness and realized its vision of becoming a truly green and plastic-positive brand. Strong growth in the cosmetic industry due to the rising demand for cosmetic products and the increasing purchasing power of the consumer is expected to augment the market growth of personal care packaging. Moreover, the increasing number of working women across developed and developing regions is further expected to foster the market growth of personal care packaging.
A concern associated with the hazardous effect of plastic packaging products on the environment is expected to restrict the market growth of personal care packaging. However, manufacturers are introducing bio-plastic in order to deal with this situation.
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