The global organic deodorant market is witnessing steady growth in the recent years owing to rising awareness about the harmful effects of aluminum and paraben-based deodorants. Growing consumer propensity towards natural and organic personal care products combined with increasing availability of organic alternatives is primarily fueling the demand for organic deodorants. Organic deodorants contain naturally derived ingredients like essential oils, chamomile extracts, baking soda, and coconut oil that effectively control odor without causing any side-effects. Moreover, they are cruelty-free and contain no harsh chemicals, making them a safer option. With rising health-consciousness, consumers are willing to pay premium prices for organic deodorants thereby driving significant growth opportunities in the market.
Market Dynamics:
Rising awareness about potential health hazards of aluminum and paraben-based deodorants is the key factor propelling the growth of the global organic deodorant market. Growing incidents of skin irritation and allergy due to chemical-laden deodorants have encouraged consumers to shift to organic alternatives. Additionally, increasing inclination towards green and sustainable products along with busy lifestyle of consumers that demands effective yet natural solutions is fueling the sales of organic deodorants. However, high costs of organic deodorants compared to conventional brands remains a major challenge. Also, lack of standard regulations for the production of organic personal care products creates ambiguity amongst consumers. Nevertheless, launch of innovative fragrances, focus on R&D of effective formulations, and rising efforts by product developers as well as marketers to expand the reach of organic deodorants are expected to create significant opportunities for market participants over the forecast period.
Key Features of the Study:
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook