Rising demand for organic and natural products expected to drive the global nutritional supplements market growth. According to the Organic Trade Association, the sales of organic products in the U.S. were US$ 52.5 Million in 2018, indicating an increase of 6.3% from 2017. Moreover, according to the Plant Based Food Association, the sales of plant-based food increased by 20% in 2018 as compared to 2017.
Key players operating in the global nutritional supplements market are focused on launching organic and natural products, in order to cater the rising consumer demand. For instance, in April 2019, Garden of Life, a manufacturer of certified organic vitamins and supplements, launched Garden of Life Collagen Beauty, Garden of Life Collagen Peptides, and Garden of Life Collagen Turmeric that are non-GMO (genetically modified organism) certified, keto certified, paleo certified, and gluten free to support health of skin, hair, and nails.
However, high cost and side effects associated with nutritional supplements is expected to hamper growth of the global nutritional supplement market. Overconsumption of nutritional supplements result in vomiting, nausea, swelling of the throat, face, and tongue, and causes difficulty in breathingBiotin is a popular ingredient in supplements for skin, hair, and nails.
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