Mens Grooming Products Market
Description
The men's grooming products market is estimated to be valued at USD 256.42 Bn in 2025, exhibiting a compound annual growth rate (CAGR) of 8.3% from 2025 to 2032. The global men's grooming products market has witnessed substantial growth over the past few years owing to changing attitudes towards personal care and grooming. Factors such as rising disposable income levels, growing awareness about personal care and hygiene, changing fashion trends among younger consumers, and increasing influence of social media and peers have resulted in higher spending on various grooming products by men worldwide. Changing perceptions about masculinity have made more men open to self-care routines including beauty products. Additionally, growing acceptance of men investing time in self-grooming is supplementing the market growth. Technological advancements in product development by key players to cater to diverse consumer requirements have further boosted market expansion.
Market Dynamics
The men's grooming products market is driven by changing attitudes of younger consumers and increasing demand for multifunctional products. However, high costs of premium products and availability of counterfeit products pose challenges to market players. Growth opportunities lie in innovations to address specific skin and hair care needs of male customers. Key players introducing organic and natural ingredient-based products are also gaining popularity. Moreover, rising exposure to western grooming practices through social media and availability of products internationally provide opportunities for market expansion in developing regions. However, volatile commodity prices remain a major restrain for companies.
Key Features of the Study
Market Dynamics
The men's grooming products market is driven by changing attitudes of younger consumers and increasing demand for multifunctional products. However, high costs of premium products and availability of counterfeit products pose challenges to market players. Growth opportunities lie in innovations to address specific skin and hair care needs of male customers. Key players introducing organic and natural ingredient-based products are also gaining popularity. Moreover, rising exposure to western grooming practices through social media and availability of products internationally provide opportunities for market expansion in developing regions. However, volatile commodity prices remain a major restrain for companies.
Key Features of the Study
- This report provides in-depth analysis of the global men's grooming products market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year.
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
- It profiles key players in the global men's grooming products market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies.
- Key companies covered as a part of this study include Beiersdorf AG, Procter & Gamble Co., L'Oréal SA, Shiseido Co., Ltd., Vi-john Group, Colgate-Palmolive Company, Kao Corporation, Estee Lauder Companies, Inc., Reckitt Benckiser, Coty, Inc., Lotus Herbals Pvt. Ltd., Natura & Co., Moroccanoil, Perse Beauty Inc., John Master’s Organic, Vogue International LLC (OGX), Real Purity Inc., Essential Care (Organics) Ltd., Rahua Classics, and Natulique
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
- The global men's grooming products market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global men's grooming products market.
- Type Insights (Revenue, USD Bn, 2020 - 2032)
- Skin Care
- Hair Styling
- Shave/Beard Care
- Color Cosmetics
- Others
- Price Range Insights (Revenue, USD Bn, 2020 - 2032)
- Mass
- Premium
- Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
- Supermarkets & Hypermarkets
- Online
- Others
- Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East & Africa
- GCC Countries
- Israel
- Rest of Middle East & Africa
- Key Players Insights
- Beiersdorf AG
- Procter & Gamble Co.
- L'Oréal SA
- Shiseido Co., Ltd.
- Vi-john Group
- Colgate-Palmolive Company
- Kao Corporation
- Estee Lauder Companies, Inc.
- Reckitt Benckiser
- Coty, Inc.
- Lotus Herbals Pvt. Ltd.
- Natura & Co.
- Moroccanoil
- Perse Beauty Inc.
- John Master’s Organic
- Vogue International LLC (OGX)
- Real Purity Inc.
- Essential Care (Organics) Ltd.
- Rahua Classics
- Natulique
Table of Contents
150 Pages
- 1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
- 2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Type
- Market Snippet, By Price Range
- Market Snippet, By Distribution Channel
- Market Snippet, By Region
- Coherent Opportunity Map (COM)
- 3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- PEST Analysis
- PORTER’s Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Mergers and Acquisitions
- 4. Global Men’s Grooming Products Market - Impact of Coronavirus (COVID-19) Pandemic
- Overview
- Factors Affecting the Global Men’s Grooming Products Market
- Impact Analysis
- 5. Global Men’s Grooming Products Market, By Type, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Skin Care
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (USD Bn)
- Segment Trends
- Hair Styling
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (USD Bn)
- Segment Trends
- Shave/Beard Care
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (USD Bn)
- Segment Trends
- Color Cosmetics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (USD Bn)
- Segment Trends
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (USD Bn)
- Segment Trends
- 6. Global Men’s Grooming Products Market, By Price Range, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Mass
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (USD Bn)
- Segment Trends
- Premium
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (USD Bn)
- Segment Trends
- 7. Global Men’s Grooming Products Market, By Distribution Channel, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Supermarkets & Hypermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (USD Bn)
- Segment Trends
- Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (USD Bn)
- Segment Trends
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (USD Bn)
- Segment Trends
- 8. Global Men’s Grooming Products Market, By Region, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, By Region, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021-2032
- North America
- Introduction
- Market Size and Forecast, By Type, 2020 – 2032, (USD Bn)
- Market Size and Forecast, By Price Range, 2020 – 2032, (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 – 2032, (USD Bn)
- Market Size and Forecast, By Country, 2020 – 2032, (USD Bn)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, By Type, 2020 – 2032, (USD Bn))
- Market Size and Forecast, By Price Range, 2020 – 2032, (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 – 2032, (USD Bn)
- Market Size and Forecast, By Country, 2020 – 2032, (USD Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, By Type, 2020 – 2032, (USD Bn)
- Market Size and Forecast, By Price Range, 2020 – 2032, (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 – 2032, (USD Bn)
- Market Size and Forecast, By Country, 2020 – 2032, (USD Bn)
- U.K.
- Germany
- Italy
- France
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Type, 2020 – 2032, (USD Bn)
- Market Size and Forecast, By Price Range, 2020 – 2032, (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 – 2032, (USD Bn)
- Market Size and Forecast, By Country, 2020 – 2032, (USD Bn)
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Middle East & Africa
- Introduction
- Market Size and Forecast, By Type, 2020 – 2032, (USD Bn)
- Market Size and Forecast, By Price Range, 2020 - 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 – 2032, (USD Bn)
- Market Size and Forecast, By Country, 2020 – 2032, (USD Bn)
- GCC Countries
- Israel
- Rest of Middle East & Africa
- 9. Competitive Landscape
- Market Share Analysis
- Company Profiles
- Beiersdorf AG
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Procter & Gamble Co.
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- L'Oréal SA
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Shiseido Co., Ltd.
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Vi-john Group
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Colgate-Palmolive Company
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Kao Corporation
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Estee Lauder Companies, Inc.
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Reckitt Benckiser
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Coty, Inc.
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Lotus Herbals Pvt. Ltd.
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Natura & Co.
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Moroccanoil
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Perse Beauty Inc.
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- John Master’s Organic
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Vogue International LLC (OGX)
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Real Purity Inc.
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Essential Care (Organics) Ltd.
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Rahua Classics
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Natulique
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- 10. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
- 11. Section
- References
- Research Methodology
- About Us and Sales Contact
- * Browse 25 market data tables* and 20 figures* on “Global Men’s Grooming Products Market” - Global forecast to 2032.
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