Medical crowdfunding refers to the practice of funding a medical treatment or procedure through an online platform which pools small individual amounts from a large number of contributors or supporters. It has emerged as an important avenue to secure funds for medical needs for a large section of the population who lack adequate health insurance coverage or have out-of-pocket medical costs. Crowdfunding campaigns are increasingly being used by patients to raise money for costly surgeries, chronic illnesses, cancer treatment, organ transplants and other medical procedures. The popularity of medical crowdfunding can be attributed to the rise of crowdfunding platforms which have simplified the process of fundraising while also allowing connections with a large number of potential donors through social networking sites. The ability to leverage technology for securing community support has revolutionized healthcare financing.
Market Dynamics
Global medical crowdfunding market growth is driven by rising healthcare costs worldwide, growing prevalence of chronic and life-threatening diseases, and increasing gaps in health insurance coverage. However, low success rates of campaigns and ethical concerns regarding selective funding can hamper the market growth. Significant opportunities lie in expanding platform features to improve funding rates, tapping into new potential donor segments, and integrating with medical billing/payment systems. Geographical expansion into developing markets also presents an opportunity. Platform collaboration with healthcare providers, social groups, and insurance providers can help address some of the challenges while fostering shared responsibility in community healthcare.
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