Packaging material plays an important role in packaging industries. Moreover, rapid industrialization, changing standards of living coupled with rising awareness regarding personal grooming products is leading to expansion of the consumer base for makeup products. Therefore, the makeup packaging market is expected to witness significant growth during the forecast period.
Market Dynamics
Key players are focusing on product launches, in order to expand their consumer base and product portfolio. For instance, in January 2019, Lush opened its first ‘Naked’ shop in the U.K., which was the first plastic packaging- free cosmetics shop in the country. The shop has an abundance of plastic packaging-free cosmetic alternatives in its portfolio ranging from classic to new Naked skincare innovations.
However, stringent government regulations related to makeup packaging products is expected to hamper growth of the global makeup packaging market over the forecast period. For instance, aluminum cosmetic containers should meet ISO 22715 requirements. Moreover, the container must safely store and protect the product from damage. Compared to other material such as glass and plastic, aluminum packaging material does not face regulatory hurdles, as it is considered a solid choice for protecting the product against degradation. Aluminum has higher demand as packaging material by cosmetic industry players, owing to its low cost and sustainability. Aluminum is made of recyclable and lightweight material. Moreover, strength and durability of aluminum makes it easy to meet the FDA, EU, and ISO requirements. For instance, EU cosmetic regulation (EC) NO 1223/2009 introduced a requirement to report on impurities & traces of product safety information and material used for packaging.
Furthermore, according to the GSO 1943/2016, GSO (GCC Standardization Organization) made it mandatory to feature information including the name of personal care and cosmetic products in Arabic on the packaging that are sold in the UAE.
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