Medical Nutrition helps patients of all ages to address nutritional insufficiencies arising from a disease, disorder or condition, when they are unable to meet their requirements via normal foods. Medical nutrition therapy helps patients to get nourishment from the nutritional components of food. Medical nutrition is categorized by macronutrients and micronutrients, which are considered as the backbone of nutrition and are known to provide bulks of energy.
Demand for natural and organic foods, and beverages with high protein content, micronutrients, prebiotics, and probiotics without artificial colors and flavors is expected to increase considerably. Moreover, there is rising preference for products free from lactose, gluten, and sugar among consumers. Trend of vegetarian and flexitarian diets, which involve lowering consumption of meat-based protein in favor of vegetarian alternatives is also on the rise. Medical nutrition program offers regular assessment of an individual’s nutritional status and design care plan to optimize their overall health and quality, thus many individuals consider consulting a nutrition specialist in India to follow specific nutritional guidelines according to their condition/disease.
Market Dynamics
High demand for medical nutritional products among the growing geriatric population in India is expected to favor the market growth and increase the demand for medical nutritional products that serve as preventative measures. For instance, according to the Ministry of Statistics and Programme Implementation Government of India’s report in 2019, the population of older people (aged over 60) in India was 104 million in year 2011, this is expected to rise up to 19% till year 2050 in India, which will in turn increase the demand for nutritional products and thereby boost the market growth.
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