The global IQF fruits market is growing at a substantial rate owing to the rising popularity of non-seasonal fruits across the globe. In addition to this, the growing demand for convenience foods due to busy lifestyle is expected to foster the market growth during the forecast period. IQF fruits are available in various product types such as strawberry, peach, prune, and blueberry.
Market Dynamics
The global IQF fruits market has witnessed significant growth in recent past years owing to the changing consumer lifestyles, which have led to a shift in food preferences. For instance, the growing demand for processed and convenience food items is expected to fuel the global IQF fruits market growth during the forecast period. Furthermore, the Individual Quick Freezing (IQF) process is applied to smaller pieces of fruits where the fruit pieces undergo fast freezing individually, which prevents the formation of larger ice crystals.
The major players operating in the global IQF fruits market are increasingly investing on innovative product launches, research and development, and marketing and promotional activities to capitalize on emerging trends in various product types such as strawberry and peach. This scenario is expected to fuel the market growth during the forecast period.
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