Home shopping services have seen tremendous growth over the past few years owing to changing consumer preferences and busy lifestyles. The COVID-19 pandemic has further accelerated digital and online shopping trends globally. Major retailers and brands are investing heavily in strengthening their e-commerce capabilities and offering consumers the convenience of shopping from home. Also known as televised shopping or television shopping, home shopping allows customers to purchase products through TV programming or on dedicated websites and mobile apps. It offers hassle-free browsing and delivery directly to consumers' doorsteps. With growing internet and smartphone penetration coupled with rising product choices, the global home shopping service market is projected to witness significant expansion in the coming years.
Market Dynamics:
The global home shopping service market growth is driven by increasing preference for online shopping among consumers due to time savings and convenience. Moreover, lucrative discounts and deals especially during festive seasons are propelling sales. However, high delivery costs for retailers, especially in remote areas, remain a major challenge. Cash-on-delivery payment options and expanded product categories present lucrative opportunities. Furthermore, live streaming videos for direct product demonstrations and interactions are fast gaining popularity and boosting market growth. Nonetheless, growing preference for luxury goods may restrict market growth to some extent.
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