Nutraceuticals are functional foods and dietary supplements with added health benefits. They can be used as preventive medicines and also to treat various diseases. These products are gaining popularity due to their ability to offer several health benefits, such as increasing energy levels and improved immune function. They are available in various forms, such as herbal supplements and fortified beverages. Herbal medicine, a part of traditional medical practices, has its roots in ancient cultures and is still popular worldwide.
Market Dynamics:
The herbal nutraceuticals market is growing at a rapid pace as the population shifts towards the use of natural products to maintain a healthy lifestyle. Herbal nutraceuticals are being used in various applications such as dietary supplements and cosmetics. A key reason for this growth is the rising consumer awareness about the benefits of consuming natural herbal extracts and supplements. In addition, consumers are also concerned about the adverse effects of chemical-based nutraceuticals on their overall health and wellbeing which is again propelling market growth.
However, high cost of the herbal and organic products is expected to hamper the market growth.
Key features of the study:
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