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Hard Seltzer Market

Publisher Coherent Market Insights
Published Dec 04, 2025
Length 135 Pages
SKU # CMI20729407

Description

A hard seltzer is a carbonated drink with a small amount of alcohol (usually 5%). It's typically made by directly fermenting a sugar base to create the alcoholic solution, which is then mixed with other ingredients such as natural flavors and citric acid. The result is a low-calorie drink that can be enjoyed with friends at any occasion. The beverage has become popular among millennial consumers and has emerged as a status symbol for the young generation. The rising popularity of the drink has triggered many companies to launch different varieties of hard seltzer.

Market Dynamics

The demand for carbonated soft beverages has been increasing among consumers worldwide due to rapid urbanization and changing lifestyles. The growing population of millennials and younger generations has driven growth of the global hard seltzer market. Besides, the rising rate of alcohol consumption and the tendency of energetic vendors to sell their product to millennials has further contributed to growth of the global soft drinks market. Other factors contributing to growth of the global hard seltzer market, including strong consumer demand for flavored beverages with low calories and gluten-free contents.

On the other hand, availability of substitute is expected to hamper the market growth.

Key features of the study
  • This report provides in-depth analysis of the global hard seltzer market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global hard seltzer market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include BAREFOOT, BON V!V SPIKED SELTZER, BUD LIGHT, FICKS BEVERAGE CO, FUTURE PROOF BRANDS LLC, HARD SELTZER BEVERAGE COMPANY LLC, KONA, LIFT BRIDGE BREWING CO, NUDE BEVERAGES, and WHITE CLAW
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global hard seltzer market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global hard seltzer market
Market Segmentation
  • Global Hard Seltzer Market, By ABV Content
  • ABV Less Than 5%
  • ABV More Than 5%
  • Global Hard Seltzer Market, By Packaging
  • Metal Cans
  • Glass Bottles
  • Plastic Bottles
  • Global Hard Seltzer Market, By Distribution Channel
  • Off-trade
  • On-trade
  • Global Hard Seltzer Market, By Region
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East & Africa
  • GCC Countries
  • Israel
  • Rest of Middle East & Africa
  • Key Companies Insights
  • Barefoot
  • Bon V!V Spiked Seltzer
  • Bud Light
  • Ficks Beverage Co
  • Future Proof Brands Llc
  • Hard Seltzer Beverage Company Llc
  • Kona
  • Lift Bridge Brewing Co
  • Nude Beverages
  • White Claw

Table of Contents

135 Pages
1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Snapshot, By ABV Content
Market Snapshot, By Packaging
Market Snapshot, By Distribution Channel
Market Snapshot, By Region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Growing millennial population
Easy availability of substitute products
Growing number health conscious consumers
Impact Analysis
Key Highlights
Regulatory Scenario
Product launch/Approvals
PEST Analysis
PORTER’s Analysis
Merger and Acquisition Scenario
4. Global Hard Seltzer Market , By ABV Content, 2020-2032, (USD Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
ABV Less Than 5%
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(USD Bn)
ABV More Than 5%
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(USD Bn)
5. Global Hard Seltzer Market , By Packaging, 2020-2032, (USD Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Metal Cans
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(USD Bn)
Glass Bottles
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(USD Bn)
Plastic Bottles
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(USD Bn)
6. Global Hard Seltzer Market , By Distribution Channel, 2020-2032, (USD Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Off-trade
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(USD Bn)
On-trade
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(USD Bn)
7. Global Hard Seltzer Market , By Region, 2020-2032, (USD Bn)
Introduction
Market Share Analysis, By Country, 2025 and 2032 (%)
Y-o-Y Growth Analysis, For Country 2021 –2032
Country Trends
North America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By ABV Content, 2020-2032,(USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2020-2032,(USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032 (USD Bn)
U.S.
Canada
Europe
Introduction
Market Size and Forecast, and Y-o-Y Growth, By ABV Content, 2020-2032,(USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2020-2032,(USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032 (USD Bn)
U.K.
Germany
Italy
France
Spain
Russia
Rest of Europe
Asia Pacific
Introduction
Market Size and Forecast, and Y-o-Y Growth, By ABV Content, 2020-2032,(USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2020-2032,(USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032 (USD Bn)
China
India
Japan
ASEAN
Australia
South Korea
Rest of Asia Pacific
Latin America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By ABV Content, 2020-2032,(USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2020-2032,(USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032 (USD Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Middle East & Africa
Introduction
Market Size and Forecast, and Y-o-Y Growth, By ABV Content, 2020-2032,(USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2020-2032,(USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country/ Region, 2020-2032 (USD Bn)
Middle East
Africa
8. Competitive Landscape
BAREFOOT
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
BON V!V SPIKED SELTZER
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
BUD LIGHT
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
FICKS BEVERAGE CO
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
FUTURE PROOF BRANDS LLC
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
HARD SELTZER BEVERAGE COMPANY LLC
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
KONA
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
LIFT BRIDGE BREWING CO
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
NUDE BEVERAGES
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
WHITE CLAW
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Analyst Views
9. Section
Research Methodology
About us

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