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Hair Serum Market, By Product Type (Silicone-Based Hair Serums, Oil-Based Hair Serums, and Water-Based Hair Serums), By Application (Hair Repair, Hair Styling, Hair Protection, Anti-Frizz, and Others), By End User (Men and Women), By Distribution Channel

Published May 20, 2025
Length 140 Pages
SKU # CMI20081539

Description

The global hair serum market has witnessed significant growth in recent years, driven by the increasing demand for hair care products that offer targeted solutions for various hair concerns. Hair serums are concentrated formulas designed to address specific hair issues such as frizz, dryness, damage, and lack of shine. These lightweight, non-greasy products are applied to the hair to provide nourishment, protection, and styling benefits. The market for hair serums has been expanding rapidly, with a wide range of products available for different hair types and concerns. As consumers become more aware of the importance of hair health and are willing to invest in high-quality hair care products, the demand for hair serums is expected to continue its upward trajectory in the coming years.

Market Dynamic:

The global hair serum market is influenced by several key factors that drive its growth, restrain its expansion, and present opportunities for innovation and development. One of the primary drivers of the market is the increasing consumer awareness about the importance of hair care and the benefits of using specialized hair products. As people become more conscious of their appearance and the role of healthy hair in overall beauty, they are willing to invest in premium hair care products like serums. Additionally, the rise in disposable incomes, particularly in developing countries, has enabled consumers to allocate more funds towards personal grooming and beauty products. However, the market also faces certain restraints, such as the availability of counterfeit products and the high cost of premium hair serums, which can limit the adoption among price-sensitive consumers. Moreover, the presence of alternative hair care products, such as oils and masks, can pose a challenge to the growth of the hair serum market. Despite these restraints, the market presents significant opportunities for manufacturers to innovate and develop new products that cater to evolving consumer preferences. For instance, the demand for natural and organic hair serums is on the rise, as consumers increasingly seek products that are free from harmful chemicals and are eco-friendly. Furthermore, the growing popularity of e-commerce platforms has opened up new avenues for hair serum brands to reach a wider consumer base and expand their market presence.

Key Features of the Study:
  • This report provides in-depth analysis of the global hair serum market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global hair serum market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include L'Oréal S.A., Procter & Gamble Co., Unilever, Estée Lauder Companies Inc., Henkel AG & Co. KGaA, Revlon Inc., Shiseido Company, Limited, Kérastase, Matrix Essentials, Moroccanoil, OGX, Davines S.p.A., Burt's Bees, and Biosilk, Paul Mitchell
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global hair serum market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global hair serum market
Market Segmentation
  • Product Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Silicone-Based Hair Serums
  • Oil-Based Hair Serums
  • Water-Based Hair Serums
  • Application Insights (Revenue, USD Bn, 2020 - 2032)
  • Hair Repair
  • Hair Styling
  • Hair Protection
  • Anti-Frizz
  • Others
  • End User Insights (Revenue, USD Bn, 2020 - 2032)
  • Men
  • Women
  • Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
  • Online
  • Offline
  • Supermarkets and Hypermarkets
  • Pharmacy Stores
  • Others
  • Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
  • Key Players Insights
  • L'Oréal S.A.
  • Procter & Gamble Co.
  • Unilever
  • Estée Lauder Companies Inc.
  • Henkel AG & Co. KGaA
  • Revlon Inc.
  • Shiseido Company, Limited
  • Kérastase
  • Matrix Essentials
  • Moroccanoil
  • OGX
  • Davines S.p.A.
  • Burt's Bees
  • Biosilk
  • Paul Mitchell

Table of Contents

140 Pages
1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Global Hair Serum Market, By Product Type
Global Hair Serum Market, By Application
Global Hair Serum Market, By End User
Global Hair Serum Market, By Distribution Channel
Global Hair Serum Market, By Region
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER’s Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends
4. Global Hair Serum Market, By Product Type, 2020-2032, (USD Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Silicone-Based Hair Serums
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Oil-Based Hair Serums
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Water-Based Hair Serums
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
5. Global Hair Serum Market, By Application, 2020-2032, (USD Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Hair Repair
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Hair Styling
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Hair Protection
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Anti-Frizz
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
6. Global Hair Serum Market, By End User, 2020-2032, (USD Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Men
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Women
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
7. Global Hair Serum Market, By Distribution Channel, 2020-2032, (USD Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Online
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Offline
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Supermarkets and Hypermarkets
Pharmacy Stores
Others
8. Global Hair Serum Market, By Region, 2020 - 2032, Value (USD Bn)
Introduction
Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
Regional Trends
North America
Introduction
Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
U.S.
Canada
Latin America
Introduction
Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Europe
Introduction
Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
Introduction
Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Middle East
Introduction
Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
GCC Countries
Israel
Rest of Middle East
Africa
Introduction
Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
South Africa
North Africa
Central Africa
9. Competitive Landscape
L'Oréal S.A.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Procter & Gamble Co.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Unilever
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Estée Lauder Companies Inc.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Henkel AG & Co. KGaA
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Revlon Inc.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Shiseido Company, Limited
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Kérastase
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Matrix Essentials
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Moroccanoil
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
OGX
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Davines S.p.A.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Burt's Bees
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Biosilk
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Paul Mitchell
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
10. Analyst Recommendations
Wheel of Fortune
Analyst View
Coherent Opportunity Map
11. References and Research Methodology
References
Research Methodology
About us
*Browse 32 market data tables and 28 figures on 'Hair Serum Market' - Global forecast to 2032
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