Green pepper, also known as bell peppers or capsicum, belongs to the nightshade family and is native to Mexico and Central America. It is an important vegetable crop grown worldwide for local consumption as well as export. Rising health consciousness among consumers regarding the nutritional benefits of green peppers such as presence of vitamin C, vitamin A, vitamin B6, potassium, iron, etc. has been driving green pepper demand. Further, expansion of food processing industry utilizing green peppers as a key ingredient in sauces, dips, seasoned mixes, etc. has also boosted the market growth. However, volatility in pepper prices due to factors like unfavorable weather conditions is a major challenge for the smooth functioning of this market.
Market Dynamics:
The global green pepper market is expected to grow at a steady pace during the forecast period owing to factors such as rising health consciousness among consumers, expansion of food processing industry, and growth of the organized retail sector in emerging economies. However, price volatility due to adverse weather conditions and rising threat from alternate vegetable crops is expected to hinder the market growth. Some of the key market drivers include growing preference for nutritional foods rich in vitamin C and antioxidants. Increasing usage of green peppers in preparations of dips, sauces, pizza toppings, Mexican dishes, etc. is fueling the demand from the food industry. Rapid urbanization and rising disposable income in developing regions is augmenting the consumption of convenient ready-to-eat food products incorporating green peppers. On the production side, the development of new hybrid varieties with higher yield is supporting the supply sustainability. These factors together are expected to present lucrative opportunities for market players over the next few years.
Key Features of the Study:
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