The global functional protein market has been witnessing substantial growth over the past few years due to the rising awareness about fitness and protein's importance in daily diet. Functional proteins aid in managing weight, building muscle mass, and improving immunity. Growing health-consciousness among consumers and availability of plant-based proteins are some of the key factors driving the increased consumption of functional proteins globally. Additionally, the market has gained traction due to innovations in protein enrichment and fortification by manufacturers. However, high prices of functional proteins limit their adoption in price-sensitive markets.
Market Dynamics
The global functional protein market is driven by the growing consumer base of fitness enthusiasts and athletes who consume protein supplements to build muscle mass. Rising income levels coupled with health and wellness trends have also fueled the sales of functional proteins. Moreover, increasing product innovations with attributes like low-calorie, vegan-friendly, sugar-free, and others are creating new opportunities in this market. However, high prices of functional proteins as compared to conventional proteins act as a restraint. Lack of awareness in rural areas hampers the market growth. Functional protein manufacturers are focusing on improving taste and sensations to attract more consumers.
Key Features of the Study
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