Flavored and functional water are beverages that contain additional substances such as artificial/natural flavors, minerals, vitamins, and sweeteners. Flavored water is a type of purified water with added flavors. It is a combination of mineral water with various fruit juices concentration. Purified water is combined with flavoring and functional water made from herbs, minerals, and vitamins. It also contains micronutrients, which have positive health effects. To gain market supremacy, top brands are spending money and concentrating on new technology. R&D is continually being done to provide consumers with cutting-edge items that suit their preferences. The market for flavored and functional water has grown as a result of mass marketing, branding, and reliable supply networks.
Market Dynamics
Increasing international trade of such beverages coupled with the expansion of the food and beverage industry is projected to serve major growth opportunities over the forecast period. Growing awareness regarding the health benefits of such healthy drinks is propelling demand for flavored and functional water. Moreover, the rising prevalence of vitamin deficiency disease among consumers is further expected to augment the market growth of Flavored and functional water.
Rapid urbanization coupled with the increasing adoption of healthy lifestyles among urban people thereby increasing preference for Flavored and functional water is propelling the market growth. According to the United Nations, today, 55% of the world’s population lives in urban areas, a proportion that is expected to increase to 68% by 2050. Projections show that rapid urbanization, the gradual shift from rural to urban areas, combined with the overall growth of the world’s population could add another 2.5 billion people to urban areas by 2050.
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