Patients suffering from erectile dysfunction initially opt for non-surgical treatment options such as oral phosphodiesterase type-5 inhibitors (Viagra, Cialis, and others), injections, injections, suppositories, and penis pumps. However, if a patient fails to respond for all the above mentioned treatment then penile implant has found to be the most common option for men seeking treatment for erectile dysfunction. For instance, according to the Cleveland Clinic, a non-profit academic medical center based in Ohio, U.S., around 20,000 American men opt for a penis implant every year. Penile implants are becoming widely accepted treatment option in the U.S. which is anticipated to boost the market growth over the forecast period. Furthermore, according to the study published in the Translational Andrology and Urology in February 2020, around 85.9% of total 63,013 total penile implantation procedures were performed in the U.S. from 2005 to 2012.
Market Dynamics
The rising prevalence of erectile dysfunction mandates the need to launch various awareness campaigns to focus on the treatment of this condition. Several manufacturers such as Pfizer are focusing on launching campaigns regarding erectile dysfunction. Some noteworthy examples are European impotence awareness campaign and unbranded erectile dysfunction awareness campaign aiming at younger men. For instance, in the U.S., February 14 is considered as a National Impotence Day, where the government and healthcare workers create awareness about erectile dysfunction, its causes, and the available treatment options for erectile dysfunction. Moreover, they also focus on the types of erectile dysfunction and how it affects the mental health.
Furthermore, several market players commercialize various technologically advanced non-invasive devices for the treatment of erectile dysfunction, which is expected to boost the market growth over the forecast period. For instance, Vertica is a non-invasive home use medical device designed to enhance erectile quality, which is manufactured by OHH-MED Medical Ltd., a medical device company.
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