Electronic shelf label market predominantly caters to retail store businesses to provide electronic product displays instead of paper tags and labels. Electronic shelf labels have advantages such as high durability, long life cycles, replaceable batteries, and can be updated from time to time with minimum manual effort. ESL systems include displays, bi-directional communication systems, central control system, and software to support store-wide management and implementation of ESLs. ESL products also feature real-time product positioning systems, flash lights to promote high discount products and different forms of wireless communication systems such as Bluetooth, infrared, ZigBee, NFC, and Wi-Fi among others.
Market Dynamics:
Growing need for real-time price updates and inventory management: ESLs enable retailers to update pricing and product information in real-time, reducing the need for manual price updates and improving inventory management. This is particularly important for retailers with large and complex product ranges.
Increasing competition and price pressure in the retail industry: Retailers are facing increasing competition and price pressure, leading to a focus on cost reduction and efficiency improvements. ESLs can help retailers to reduce costs and improve efficiency by automating price updates and inventory management.
Key features of the study:
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook