Digitally printed wallpaper is a new era of interior décor material that has the look and feel of traditional wallpaper but without the hassle of hanging. It is printed using digital printing technologies like inkjet or toner printing on a variety of materials like non-woven, vinyl, and paper and has several advantages over traditional wallpaper such as easier installation without use of pastes or adhesives, seamless repetition and designs, and damage-resistant and washable surfaces. The global digitally printed wallpaper market is witnessing lucrative growth with increasing consumer preference for easy-to-install and maintain wall décor solutions along with rising industrial and commercial construction activities worldwide.
Market Dynamics:
The global digitally printed wallpaper market is driven by the growing demand for low maintenance and eco-friendly wall décor options, advancements in digital printing technologies, and rising applications in the commercial construction sector. However, high initial costs of digitally printed wallpapers compared to traditional wallpapers is a major factor restraining the market growth. Opportunities lies in expanding retail networks in developing regions, newer application areas like automotive and aircraft interiors, and development of antibacterial and self-cleaning varieties.
Key Features of the Study:
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