Customer experience management (CXM) solutions help to improve consumer loyalty by enhancing the user experience, improving the efficiency of the organization's human resources, and reducing operational costs. They also allow organizations to gain insights into their customers' behavior and preferences, allowing them to provide more personalized services. The right customer experience management technology can help businesses turn data into insights and then automate actions based on them. This is critical to maximizing the value of the customer data and improving the business performance in the long run.
Market Dynamics:
The increased demand for cloud-based CRM systems is expected to drive growth of the global customer experience management market over the forecast period. These systems allow companies to store data and provide access to customer data from any location and device, and are cost-effective compared with on-premises models.
However, lack of innovation, and issues regarding data privacy and security are the factors expected to hinder growth of the global customer experience management market over the forecast period.
Key features of the study:
- This report provides in-depth analysis of the global customer experience management market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global customer experience management market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include MaritzCX Research LLC (Inmoment LLC), Adobe Inc., Medallia Inc., Oracle Corporation, Clarabridge, SAP SE, Sitecore, IBM Corporation, Zendesk, Avaya Inc., Open Text Corporation, Verint Systems Inc., and Tech Mahindra
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global customer experience management market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global customer experience management market
- Global Customer Experience Management Market, By Component
- Solutions
- Services
- Professional Services
- Managed Services
- Global Customer Experience Management Market, By Deployment
- Cloud
- On-premise
- Global Customer Experience Management Market, By Organization Size
- SMEs
- Large Enterprises
- Global Customer Experience Management Market, By Touchpoint
- Telephone
- Web
- Social Media
- Other Touchpoints
- Global Customer Experience Management Market, By Application
- BFSI
- Retail
- IT and Telecommunications
- Healthcare
- Manufacturing
- Government
- Travel and Transportation
- Other Applications
- Global Customer Experience Management Market, By Geography
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
- Company Profiles:
- Adobe Inc.
- Oracle Corporation
- SAP SE
- IBM Corporation
- Avaya Inc.
- Verint Systems Inc.
- Tech Mahindra
- Open Text Corporation.
- Zendesk
- Sitecore
- Clarabridge
- Medallia Inc.
- MaritzCX Research LLC (Inmoment LLC)
- 1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
- 2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snapshot, By Component
- Market Snapshot, By Deployment
- Market Snapshot, By Organization Size
- Market Snapshot, By Touch point
- Market Snapshot, By Application
- Coherent Opportunity Map (COM)
- 3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Increasing adoption of automation, cloud-based technology, and advanced analytics
- Rising demand for personalized customer
- Restraints
- Issues regarding data privacy and security
- Increasing regulatory compliance
- Opportunities
- Growing adoption of AI
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product launch/Approvals
- PEST Analysis
- PORTER’s Analysis
- Merger and Acquisition Scenario
- 4. Global Customer Experience Management Market – Impact of Coronavirus (COVID-19) Pandemic
- COVID-19 Epidemiology
- Supply Side and Demand Side Analysis
- Economic Impact
- 5. Global Customer Experience Management Market , By Component, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 – 2032
- Segment Trends
- Solutions
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Services
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Professional Services
- Managed Services
- 6. Global Customer Experience Management Market , By Deployment, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 – 2032
- Segment Trends
- Cloud
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
- On-premise
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
- 7. Global Customer Experience Management Market , By Organization Size, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 – 2032
- Segment Trends
- SMEs
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
- Large Enterprises
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
- 8. Global Customer Experience Management Market , By Touchpoint, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 – 2032
- Segment Trends
- Telephone
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
- Web
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
- Social Media
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
- Other Touchpoints
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
- 9. Global Customer Experience Management Market , By Application, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 – 2032
- Segment Trends
- BFSI
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
- Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
- IT and Telecommunications
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
- Healthcare
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
- Manufacturing
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
- Government
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
- Travel and Transportation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
- Other Applications
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
- 10. Global Customer Experience Management Market , By Region, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, By Country, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, For Country 2021–2032
- Country Trends
- North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Deployment, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Touch point:, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Bn)
- Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Deployment, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Touch point:, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Bn)
- Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Deployment, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Touch point:, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Bn)
- Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Deployment, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Touch point:, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Bn)
- Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Deployment, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Touch point:, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Bn)
- 11. Competitive Landscape
- Adobe Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Oracle Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- SAP SE
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- IBM Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Avaya Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Verint Systems Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Tech Mahindra
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Open Text Corporation.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Zendesk
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Sitecore
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Analyst Views
- 12. Section
- Research Methodology
- About us
- *Browse 24 market data tables and 28 figures on “Global Customer Experience Management Market” - Global forecast to 2032
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