Cosmetic products are a preparation applied on any body parts to enhance the overall appearance of individual and help achieve a positive impact on personality. Cosmetic products includes skin cosmetic, hair cosmetics, nail and eye cosmetics. Cosmetics Industry is segmented into natural and origin products or conventional products.
Market Dynamics:
Social media provides potential opportunity for product launches and branding as it bridges the gap between marketers and consumers. The high adoption of smartphones and easy access to the internet have further increased spending on personal care products through web portals Moreover, the growing working women population has led to an increased per capita disposable income of the consumers, which has changed consumer spending behavior. Moreover, consumers are increasingly opting for cosmetics owing to the rising awareness about appearance and the standard of living. Owing to the rising population of working women, the sales of cosmetics products have been increasing at a high pace across the globe.
On the other side there are harmful ingredients or chemicals present in professional and over-the-counter products. These ingredients or chemicals can cause serious problems. Hence, the demand for natural and organic cosmetics is rising with the growing awareness of the health hazards and dangers of toxic chemicals in non-organic products among people.
Key features of the study:
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