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Copywriting Services Market, By Type (Content Writing, Email Marketing, Social Media Copywriting, Press Releases, and Other), By Application (B2B, B2C, and Non-profit), By Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)

Publisher Coherent Market Insights
Published Mar 26, 2025
Length 160 Pages
SKU # CMI20008688

Description

Specifically created to give a high concentration of active ingredients to treat various skin-related conditions, cosmetic face serum is a skin care product. Serums are thicker than moisturisers and transparent, liquid, or gel-based skin care solutions. There are variety of cosmetic face serums available that serve a variety of purposes, including skin brightening, hydration, anti-aging, and many more. Face serum for cosmetics can hydrate skin more efficiently than creams or other skin care items. Cosmetic serums are skincare products formulated in a fluid, stable form that allows for deep penetration into the skin when applied. They are created to target specific skincare concerns like anti-aging, dark spots, wrinkles, and hydration. The growing focus on personal care and grooming among people across age groups has augmented the demand for innovative cosmetic serums catering to various skin requirements.

Market Dynamics

Increasing consumer focus on skincare, rising beauty and personal care expenditure, and advancements in skincare technology and formulations is anticipated to drive growth of the global cosmetic serum market over the forecast period. Moreover, growing anti-aging concerns is also expected to boost growth of the global cosmetic serum market over the forecast period. Expanding consumer base, rising demand for natural and organic products, and customization and personalization are expected to create growth opportunities for the global cosmetic serum market during the forecast period.

However, high competition and saturation, regulatory constraints and product pricing and affordability are expected to hamper growth of the global cosmetic serum market over the forecast period.

Key features of the study:
  • This report provides in-depth analysis of the global cosmetic serum market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global cosmetic serum market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include L'Oréal S.A., Estée Lauder Companies Inc., Shiseido Company, Limited, Procter & Gamble Co., Johnson & Johnson Services, Inc., Beiersdorf AG, Unilever PLC, The Body Shop International Limited, Kao Corporation, Colgate-Palmolive Company, Amway Corporation, Avon Products, Inc., Mary Kay Inc., Clarins Group, Coty Inc.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global cosmetic serum market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global cosmetic serum market
Detailed Segmentation:
  • By Product Type:
  • Anti-Aging Serums
  • Hydrating and Moisturizing Serums
  • Brightening Serums
  • Acne Treatment Serums
  • Anti-Pigmentation Serums
  • Others
  • By Ingredient Type:
  • Vitamin C Serums
  • Hyaluronic Acid Serums
  • Retinol Serums
  • Peptide Serums
  • Antioxidant Serums
  • Plant Extract Serums
  • Others
  • By Distribution Channel:
  • Online Retailing
  • Offline Retailing
  • By End User:
  • Women
  • Men
  • By Region:
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
  • Company Profiles
  • L'Oréal S.A.
  • Estée Lauder Companies Inc.
  • Shiseido Company, Limited
  • Procter & Gamble Co.
  • Johnson & Johnson Services, Inc.
  • Beiersdorf AG
  • Unilever PLC
  • The Body Shop International Limited
  • Kao Corporation
  • Colgate-Palmolive Company
  • Amway Corporation
  • Avon Products, Inc.
  • Mary Kay Inc.
  • Clarins Group
  • Coty Inc.

Table of Contents

160 Pages
1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Snippet, By Type
Market Snippet, By Application
Market Snippet, By Region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Drivers
Increased digitalization
Content marketing strategy
E-commerce expansion
Search engine optimization (SEO)
Restraints
In-house copywriting teams
Content saturation
Automation and AI technologies
Pricing pressure
Opportunities
E-learning and instructional content
Video and audio content
Multilingual copywriting
Niche specialization
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER’s Analysis
Merger and Acquisition Scenario
4. Global Copywriting Services Market, By Type, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Content Writing
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Email Marketing
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Social Media Copywriting
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Press Releases
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Other
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
5. Global Copywriting Services Market, By Application, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
B2B
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
B2C
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Non-profit
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
6. Global Copywriting Services Market, By Region, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, By Region, 2025 and 2032 (%)
Y-o-Y Growth Analysis, For Region, 2021 –2032
Country Trends
North America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
U.S.
Canada
Europe
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
China
India
Japan
Australia South Korea
ASEAN
Rest of Asia Pacific
Latin America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Middle East & Africa
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
GCC Countries
Israel
South Africa
North Africa
Central Africa
Rest of Middle East.
7. Competitive Landscape
Text Master
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Express Writers
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Crowd Content
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Pro Copywriters
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Writer Access
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Media Shower
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Content Writers
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Wordsmith
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
The Content Factory
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Copy Smith
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Analyst Views
8. Section
Research Methodology
About us
*Browse 24 market data tables and 28 figures on Global Copywriting Services Market” - Global forecast to 2032

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