Coffee is a popular drink worldwide, and it has many health benefits. It can help reduce the risk of heart disease, improve memory and thinking skills, and improve physical performance. It can also help to maintain a healthy weight. Coffee cherries (coffee beans) are the fruit of a plant that is native to tropical regions in Africa, Asia, South America and Central America. The beans are gathered from the coffee cherry and then processed through a variety of methods before they're roasted.
Market Dynamics:
The coffee market is growing at a rapid pace and the demand for different types of coffee is increasing across the world. This is mainly due to its functional benefits and popularity among consumers. In addition, it is a good source of income for coffee farmers as well. Another important factor driving growth of the global coffee market is the increase in demand for organically and sustainably cultivated decaffeinated coffee. The rise in demand for decaffeinated coffee is attributed to the health benefits it offers, including better metabolic rate and endurance, as compared to non-decaffeinated coffee.
On contrary fluctuating climatic conditions is hampering coffee plantation, hence restricting market growth.
Key features of the study:
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