Breast pump is a mechanical device used by lactating females to extract their breast milk by suction and later use the breast milk for feeding their new born children. The breast pump devices are either manually operated or electrically powered. Breast pumps are useful for working women, women who have shorter maternity period, and in cases of multiple births, i.e., women cannot nurse multiple babies at a time, thus they prefer breast pump. Breast pump helps to provide the nutrition needs to babies of working women who do not want to compromise on their growth and development, as they are not always available near their babies.
Market Dynamics
Key market players are involved in launching breast pumps, which is expected to drive the growth of the global breast pumps market over the forecast period. For instance, in November 2016, Madela, Inc. launched Sonata, the first smart breast pump to offer hospital-level performance in a personal use breast pump. This breast pump connects to a comprehensive, digital breastfeeding support app, MyMedela to track baby's activities and provides unlimited access to clinically-proven support and expert’s tips.
Moreover, in May 2016, Lansinoh Laboratories launched Lansinoh Smartpump, which is a double electric breast pump designed for busy mothers. This Smartpump was the first pump in the market to incorporate Bluetooth technology that allows for seamless pairing between the pump and a new and free Lansinoh Baby app.
Increasing women workforce in Europe may lead to increase in the demand for breast pumps, which is expected to spur the growth of the market over the forecast period. For instance, as per Catalyst, 2020 report, in the U.K., more than two-thirds (72.7%) of women aged 16–64 were employed as of June 16, 2020. By comparison, 80.1% of men aged 16–64 were employed as of June 16th, 2020. This shows that the women employment percentage has substantially risen from 52.8% in the first quarter (January-March) of 1971.
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