Blueberries are the perfect fit for the USDA’s MyPlate recommendation to “make half plate filled with fruits and vegetables” due to their colorful appeal, high nutrient value, and health benefits. They are rich in four essential nutrients and a wide range of phytochemical compounds that help promote good health. Flavonoids, are found naturally in blueberries and other foods, they are antioxidants that can help keep body healthy by removing harmful free radicals and supporting the immune system. This is important for maintaining good health and preventing chronic conditions, such as cardiovascular disease, diabetes, and cancer.
Market Dynamics:
Increasing demand for blueberry ingredients among consumers due to their antioxidant properties, is driving the global blueberry ingredient market growth. These products are used in various food and beverage applications such as yogurt, smoothies, and healthy bars. They are also used in pharmaceuticals, nutraceutical, and dietary supplements. Moreover, rising awareness about the health benefits of blueberries, and growing consumption of dietary and sports nutrition products are also propelling market growth.
On the other hand, fluctuating price of blueberry and inadequate production is expected to hinder the market growth.
Key features of the study:
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