Automotive premium audio system is primarily installed in luxury cars. Major advantages of using premium audio system over conventional audio system is that it requires less space and delivers high-quality sound without any vibrations. Moreover, car manufacturers are focusing on installing premium audio systems as the system’s high-efficiency speakers require less power and deliver high-quality sound while consuming minimal space in the vehicle.
Market Dynamics:
In 2022, London drivers spend a whopping 325 hours (nearly 13.5 days) a year stuck in rush hour traffic. The city has been ranked as the most congested in the world, in the TomTom Traffic Index Ranking 2022. As a result, consumers are seeking high-quality audio systems to enhance their driving experience and make their time in the car more enjoyable. Technological advancements in premium audio systems are also a major influencer.
Automotive premium audio systems are believed to have the potential to distract drivers, which could lead to road accidents. This is expected to further limit revenue growth. High cost of ownership and maintenance is also a limiting factor.
Key features of the study:
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