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Artificial Intelligence in Sports Market

Published Oct 05, 2025
Length 165 Pages
SKU # CMI20535579

Description

The integration of artificial intelligence (AI) technologies is revolutionizing the sports industry. AI has wide applications in areas like analytics of player performances, personalized coaching, fan engagement, improving sponsorship outreach, and optimization of team strategies. AI players, predictive analysis, and automated sports broadcasts are some notable ways through which this technology is reshaping the sports experience for both athletes and spectators. With growing data generation in sports and increasing focus on analytics, AI is poised to transform the business of sports in the upcoming years.

Market Dynamics

Growing data generation from wearable devices, sensors, cameras, and other sources is a key driver propelling the adoption of AI in sports. AI helps clubs and organizations make effective use of such data through predictive analytics. Meanwhile, the increasing demand for enhanced fan experiences is also augmenting investments into AI-powered solutions. However, concerns around data privacy and lack of resources are restricting complete utilization of AI capabilities in some cases. Ongoing innovations to develop smarter sporting technologies, personalized services, and immersive experiences will continue unlocking new opportunities in this space over the coming years.

Key Features of the Study
  • This report provides in-depth analysis of the global artificial intelligence in sports market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global artificial intelligence in sports market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Amazon Web Services, Inc., Apple Inc., Catapult Group International Ltd, Fujitsu Limited, Google LLC, IBM Corporation, Intel Corporation, Microsoft Corporation, Movella Holdings Inc., NEC Corporation, Oracle Corporation, Perform Group, Qualcomm Technologies, Inc., Salesforce.com Inc., and SAS Institute, Inc.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global artificial intelligence in sports market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global artificial intelligence in sports market.
Market Segmentation
  • Component Insights (Revenue, US$ Bn, 2020 - 2032)
  • Software
  • Services
  • Deployment Insights (Revenue, US$ Bn, 2020 - 2032)
  • Cloud-based
  • On-Premises
  • Application Insights (Revenue, US$ Bn, 2020 - 2032)
  • Player Analysis
  • Fan Engagement
  • Data Interpretation & Analysis
  • Others
  • Regional Insights (Revenue, US$ Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East & Africa
  • GCC Countries
  • Israel
  • South Africa
  • Rest of Middle East & Africa
  • Key Players Insights
  • Amazon Web Services, Inc.
  • Apple Inc.
  • Catapult Group International Ltd
  • Fujitsu Limited
  • Google LLC
  • IBM Corporation
  • Intel Corporation
  • Microsoft Corporation
  • Movella Holdings Inc.
  • NEC Corporation
  • Oracle Corporation
  • Perform Group
  • Qualcomm Technologies, Inc.
  • Salesforce.com Inc.
  • SAS Institute, Inc.

Table of Contents

165 Pages
1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Snippet, By Component
Market Snippet, By Deployment
Market Snippet, By Application
Market Snippet, By Region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Drivers
Restraints
Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New System Launches/Approvals
4. Global Artificial Intelligence in Sports Market, By Component, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2020-2032
Segment Trends
Software
Introduction
Market Size and Forecast, 2020–2032, (US$ Bn)
Services
Introduction
Market Size and Forecast, 2020–2032, (US$ Bn)
5. Global Artificial Intelligence in Sports Market, By Deployment, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2020-2032
Segment Trends
Cloud-based
Introduction
Market Size and Forecast, 2020–2032, (US$ Bn)
On-Premises
Introduction
Market Size and Forecast, 2020–2032, (US$ Bn)
6. Global Artificial Intelligence in Sports Market, By Application, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2020-2032
Segment Trends
Player Analysis
Introduction
Market Size and Forecast, 2020–2032, (US$ Bn)
Fan Engagement
Introduction
Market Size and Forecast, 2020–2032, (US$ Bn)
Data Interpretation & Analysis
Introduction
Market Size and Forecast, 2020–2032, (US$ Bn)
Others
Introduction
Market Size and Forecast, 2020–2032, (US$ Bn)
7. Global Artificial Intelligence in Sports Market, By Region, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, By Region, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2020-2032
North America
Regional Trends
Market Size and Forecast, By Component, 2020–2032, (US$ Bn)
Market Size and Forecast, By Deployment, 2020–2032, (US$ Bn)
Market Size and Forecast, By Application, 2020–2032, (US$ Bn)
Market Size and Forecast, By Country, 2020–2032, (US$ Bn)
U.S.
Canada
Europe
Regional Trends
Market Size and Forecast, By Component, 2020–2032, (US$ Bn)
Market Size and Forecast, By Deployment, 2020–2032, (US$ Bn)
Market Size and Forecast, By Application, 2020–2032, (US$ Bn)
Market Size and Forecast, By Country, 2020–2032, (US$ Bn)
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
Regional Trends
Market Size and Forecast, By Component, 2020–2032, (US$ Bn)
Market Size and Forecast, By Deployment, 2020–2032, (US$ Bn)
Market Size and Forecast, By Application, 2020–2032, (US$ Bn)
Market Size and Forecast, By Country, 2020–2032, (US$ Bn)
China
India
Japan
ASEAN
Australia
South Korea
Rest of Asia Pacific
Latin America
Regional Trends
Market Size and Forecast, By Component, 2020–2032, (US$ Bn)
Market Size and Forecast, By Deployment, 2020–2032, (US$ Bn)
Market Size and Forecast, By Application, 2020–2032, (US$ Bn)
Market Size and Forecast, By Country, 2020–2032, (US$ Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Middle East & Africa
Regional Trends
Market Size and Forecast, By Component, 2020–2032, (US$ Bn)
Market Size and Forecast, By Deployment, 2020–2032, (US$ Bn)
Market Size and Forecast, By Application, 2020–2032, (US$ Bn)
Market Size and Forecast, By Country, 2020–2032, (US$ Bn)
South Africa
Israel
GCC Countries
Rest of the Middle East & Africa
8. Competitive Landscape
Company Profiles
Amazon Web Services, Inc.
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Apple Inc.
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Catapult Group International Ltd
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Fujitsu Limited
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Google LLC
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
IBM Corporation
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Intel Corporation
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Microsoft Corporation
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Movella Holdings Inc.
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
NEC Corporation
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Oracle Corporation
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Perform Group
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Qualcomm Technologies, Inc.
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Salesforce.com Inc.
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
SAS Institute, Inc.
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
9. Analyst Recommendations
Wheel of Fortune
Analyst View
Coherent Opportunity Map
10. Research Methodology
References
Research Methodology
About us and Sales Contact
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