Aromatherapy is an alternative medicine therapy that is used to treat several disorders such as chronic pain, depression, anxiety, some cognitive disorders, insomnia and stress-related disorders. Aromatherapy is a holistic healing treatment that uses natural plant extracts to promote health and well-being. It is also called as essential oil therapy, as essential oils are major components of aromatherapy. Thus, the aromatic essential oils help to improve the health of the body, spirit, and mind. It improves both physical and emotional health. Aromatherapy is beneficial for improving sleep quality, management of pain, treat headaches and migraines, reduce stress, ease discomfort of labor, depression, and anxiety, fight bacteria, virus or fungus, and boost immunity. The most common essential oils of aromatherapy include lemon, lemongrass, eucalyptus, lavender, geranium, rosemary, chamomile, and tea tree oil.
Market Dynamics
Key players operating in the global aromatherapy market are focusing on adoption of growth strategies such as product launches, which is expected to drive the market growth during the forecast period. For instance, in October 2019, Edens Garden announced the launch of Essential Oil Case + Large Sets. The sets allow consumers to choose the essential oils from the company’s product portfolio and include Essential Oil Case + Large Sets according to their requirement. Furthermore, in July 2016, Frontier Natural Products Corporation launched four new, versatile 15 ml bottles of essential oils i.e. Atlas cedar wood, black pepper, ginger, and oregano. The launch of these products increased the essential product offering of the company in the market.
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