Aesthetic medicine is a branch of modern medicine that focuses on altering cosmetic appearance through the treatment of conditions such as wrinkles, skin laxity, skin discoloration, moles, scars, liver spots, cellulite, excess fat, spider veins, and/or unwanted hair, among others. Thus, with the increasing awareness among people about overall appearance, the demand for aesthetic medicine is also increasing with a rapid pace, worldwide.
Market Dynamics:
Growing geriatric population, increasing adoption of minimally invasive treatments, high demand for aesthetic treatments, and rising awareness among people about overall appearance or aesthetic procedures are major factors expected to boost the growth of the global aesthetic medicine market during the forecast period.
For instance, in June 2023, BoomerangFX announced that it has partnered with health technology pioneer DrFirst to offer clients the unified medication management platform to maximize clinical workflows and patient engagement. BoomerangFX partnered with DrFirst to launch e-prescribing for aesthetic medicine practices across North America.
However, factors such as high cost of aesthetic procedures, social stigma, and poor reimbursement are expected to hamper the growth of the global aesthetic medicine market.
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