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AI in Social Media Market

Published Aug 14, 2025
Length 150 Pages
SKU # CMI20399795

Description

The Global AI in Social Media Market is estimated to be valued at USD 2.92 Bn in 2025 and is expected to reach USD 20.83 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 32.4% from 2025 to 2032. The market is evolving fast, including sophisticated AI-driven solutions such as natural language processing, machine learning algorithms, computer vision, sentiment analysis, and chatbots. Social media giants are using AI capabilities to deliver personalized content feeds, improve targeted advertising effectiveness, detect and prevent harmful content, automate customer service interactions, and generate actionable insights from massive datasets. AI technologies help social platforms process huge volumes of user-generated content in real-time, identify trending topics, predict user behavior patterns, and create more engaging interactive experiences through features like augmented reality filters, voice recognition, and predictive text suggestions.

Market Dynamics

The market is seeing growth because of the huge rise in social media user base, which has surpassed 4.8 Bn users globally, creating huge volumes of data. This has created demand for AI-powered solutions for effective management, analysis, and monetization. The increasing demand for personalized user experiences pushes platforms to implement recommendation algorithms and content curation systems that improve user engagement and retention rates. Also, the rising concerns about cybersecurity, misinformation, and harmful content have added to the adoption of AI-driven content moderation and threat detection systems, while the growing importance of social commerce and influencer marketing has created demand for AI-powered analytics and automated advertising solutions. However, the market also sees restraints such as stringent data privacy regulations such as GDPR and CCPA that limit data collection and processing capabilities, limiting AI algorithm effectiveness. Nevertheless, many opportunities can be seen in emerging markets where social media penetration is growing fast, creating a lot of demand for AI solutions tailored to local languages and cultural contexts.

Key features of the study
  • This report provides in-depth analysis of the global AI in social media market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year.
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
  • It profiles key players in the global AI in social media market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies.
  • Key companies covered as a part of this study include Meta, Google, Microsoft, OpenAI, NVIDIA, Adobe, ByteDance, Salesforce, Sprinklr, Hootsuite, Sprout Social, Emplifi, Talkwalker, Perplexity, and Character.AI.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
  • The global AI in social media market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global AI in social media market.
Market Segmentation
  • Technology Insights (Revenue, USD Bn, 2020 - 2032)
  • Machine Learning & Deep Learning
  • Natural Language Processing
  • Computer Vision
  • Generative AI
  • Others
  • Application Insights (Revenue, USD Bn, 2020 - 2032)
  • Content Creation & Creative Automation
  • Personalization & Recommendation Engines
  • Ad-Targeting & Campaign Optimization
  • Moderation & Safety
  • Social Listening, Sentiment Analysis & Analytics
  • Influencer Discovery & Campaign Measurement
  • Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
  • Key Players Insights
  • Meta
  • Google
  • Microsoft
  • OpenAI
  • NVIDIA
  • Adobe
  • ByteDance
  • Salesforce
  • Sprinklr
  • Hootsuite
  • Sprout Social
  • Emplifi
  • Talkwalker
  • Perplexity
  • AI

Table of Contents

150 Pages
1. Research Objectives And Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Global AI in Social Media Market, By Technology
Global AI in Social Media Market, By Application
Global AI in Social Media Market, By Region
3. Market Dynamics, Regulations, And Trends Analysis
Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER’s Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends
4. Global AI in Social Media Market, By Technology, 2020-2032, (USD Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Machine Learning & Deep Learning
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Natural Language Processing
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Computer Vision
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Generative AI
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
5. Global AI in Social Media Market, By Application, 2020-2032, (USD Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Content Creation & Creative Automation
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Personalization & Recommendation Engines
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Ad-Targeting & Campaign Optimization
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Moderation & Safety
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Social Listening, Sentiment Analysis & Analytics
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Influencer Discovery & Campaign Measurement
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
6. Global AI in Social Media Market, By Region, 2020 - 2032, Value (USD Bn)
Introduction
Market Share (%) Analysis, 2025,2028 & 2032, Value (USD Bn)
Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
Regional Trends
North America
Introduction
Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
U.S.
Canada
Latin America
Introduction
Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Europe
Introduction
Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
Introduction
Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Middle East
Introduction
Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
GCC Countries
Israel
Rest of Middle East
Africa
Introduction
Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
South Africa
North Africa
Central Africa
7. Competitive Landscape
Meta
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Google
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Microsoft
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
OpenAI
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
NVIDIA
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Adobe
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
ByteDance
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Salesforce
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Sprinklr
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Hootsuite
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Sprout Social
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Emplifi
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Talkwalker
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Perplexity
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
AI
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
8. Analyst Recommendations
Wheel of Fortune
Analyst View
Coherent Opportunity Map
9. References and Research Methodology
References
Research Methodology
About us
*Browse 32 market data tables and 28 figures on 'AI in Social Media Market' - Global forecast to 2032
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