
Television Analytics Global Market Report 2025
Description
Television Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on television analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
Where is the largest and fastest growing market for television analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The television analytics market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
Markets Covered:1) By Component: Software; Services
2) By Transmission Type: Cable Television (TV); Satellite Television (TV) And Direct-To-Home (DTH); Internet Protocol Television (IPTV); Over-The-Top (OTT)
3) By Deployment Mode: On-Premises; Cloud
4) By Application: Competitive Intelligence; Churn Prevention And Behavior Analysis; Customer Lifetime Management; Campaign Management; Content Development; Audience Forecasting; Other Applications
Subsegments:
1) By Software: Audience Analytics Software; Content Management Software; Advertising Analytics Software; Real-Time Analytics Software; Predictive Analytics Software
2) By Services: Consulting Services; Implementation and Integration Services; Support And Maintenance Services; Managed Services
Companies Mentioned: International Business Machines Corporation; Adobe Inc.; TransUnion LLC.; Nielsen Company (Holdings) Pty Limited; Sorenson Communications LLC
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.
This report focuses on television analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for television analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The television analytics market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Markets Covered:1) By Component: Software; Services
2) By Transmission Type: Cable Television (TV); Satellite Television (TV) And Direct-To-Home (DTH); Internet Protocol Television (IPTV); Over-The-Top (OTT)
3) By Deployment Mode: On-Premises; Cloud
4) By Application: Competitive Intelligence; Churn Prevention And Behavior Analysis; Customer Lifetime Management; Campaign Management; Content Development; Audience Forecasting; Other Applications
Subsegments:
1) By Software: Audience Analytics Software; Content Management Software; Advertising Analytics Software; Real-Time Analytics Software; Predictive Analytics Software
2) By Services: Consulting Services; Implementation and Integration Services; Support And Maintenance Services; Managed Services
Companies Mentioned: International Business Machines Corporation; Adobe Inc.; TransUnion LLC.; Nielsen Company (Holdings) Pty Limited; Sorenson Communications LLC
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.
Table of Contents
200 Pages
- 1. Executive Summary
- 2. Television Analytics Market Characteristics
- 3. Television Analytics Market Trends And Strategies
- 4. Television Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
- 5. Global Television Analytics Growth Analysis And Strategic Analysis Framework
- 5.1. Global Television Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
- 5.2. Analysis Of End Use Industries
- 5.3. Global Television Analytics Market Growth Rate Analysis
- 5.4. Global Television Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
- 5.5. Global Television Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
- 5.6. Global Television Analytics Total Addressable Market (TAM)
- 6. Television Analytics Market Segmentation
- 6.1. Global Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Software
- Services
- 6.2. Global Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Cable Television (TV)
- Satellite Television (TV) And Direct-To-Home (DTH)
- Internet Protocol Television (IPTV)
- Over-The-Top (OTT)
- 6.3. Global Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- On-Premises
- Cloud
- 6.4. Global Television Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Competitive Intelligence
- Churn Prevention And Behavior Analysis
- Customer Lifetime Management
- Campaign Management
- Content Development
- Audience Forecasting
- Other Applications
- 6.5. Global Television Analytics Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Audience Analytics Software
- Content Management Software
- Advertising Analytics Software
- Real-Time Analytics Software
- Predictive Analytics Software
- 6.6. Global Television Analytics Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Consulting Services
- Implementation and Integration Services
- Support And Maintenance Services
- Managed Services
- 7. Television Analytics Market Regional And Country Analysis
- 7.1. Global Television Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 7.2. Global Television Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8. Asia-Pacific Television Analytics Market
- 8.1. Asia-Pacific Television Analytics Market Overview
- Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.3. Asia-Pacific Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.4. Asia-Pacific Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 9. China Television Analytics Market
- 9.1. China Television Analytics Market Overview
- 9.2. China Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.3. China Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.4. China Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 10. India Television Analytics Market
- 10.1. India Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.2. India Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.3. India Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11. Japan Television Analytics Market
- 11.1. Japan Television Analytics Market Overview
- 11.2. Japan Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.3. Japan Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.4. Japan Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12. Australia Television Analytics Market
- 12.1. Australia Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.2. Australia Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.3. Australia Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13. Indonesia Television Analytics Market
- 13.1. Indonesia Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.2. Indonesia Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.3. Indonesia Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14. South Korea Television Analytics Market
- 14.1. South Korea Television Analytics Market Overview
- 14.2. South Korea Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.3. South Korea Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.4. South Korea Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15. Western Europe Television Analytics Market
- 15.1. Western Europe Television Analytics Market Overview
- 15.2. Western Europe Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.3. Western Europe Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.4. Western Europe Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16. UK Television Analytics Market
- 16.1. UK Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.2. UK Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.3. UK Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17. Germany Television Analytics Market
- 17.1. Germany Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.2. Germany Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.3. Germany Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18. France Television Analytics Market
- 18.1. France Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.2. France Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.3. France Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19. Italy Television Analytics Market
- 19.1. Italy Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.2. Italy Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.3. Italy Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20. Spain Television Analytics Market
- 20.1. Spain Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.2. Spain Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.3. Spain Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21. Eastern Europe Television Analytics Market
- 21.1. Eastern Europe Television Analytics Market Overview
- 21.2. Eastern Europe Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.3. Eastern Europe Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.4. Eastern Europe Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22. Russia Television Analytics Market
- 22.1. Russia Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.2. Russia Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.3. Russia Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23. North America Television Analytics Market
- 23.1. North America Television Analytics Market Overview
- 23.2. North America Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.3. North America Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.4. North America Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24. USA Television Analytics Market
- 24.1. USA Television Analytics Market Overview
- 24.2. USA Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.3. USA Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.4. USA Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25. Canada Television Analytics Market
- 25.1. Canada Television Analytics Market Overview
- 25.2. Canada Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.3. Canada Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.4. Canada Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26. South America Television Analytics Market
- 26.1. South America Television Analytics Market Overview
- 26.2. South America Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.3. South America Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.4. South America Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27. Brazil Television Analytics Market
- 27.1. Brazil Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.2. Brazil Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.3. Brazil Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28. Middle East Television Analytics Market
- 28.1. Middle East Television Analytics Market Overview
- 28.2. Middle East Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.3. Middle East Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.4. Middle East Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29. Africa Television Analytics Market
- 29.1. Africa Television Analytics Market Overview
- 29.2. Africa Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.3. Africa Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.4. Africa Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 30. Television Analytics Market Competitive Landscape And Company Profiles
- 30.1. Television Analytics Market Competitive Landscape
- 30.2. Television Analytics Market Company Profiles
- 30.2.1. International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. TransUnion LLC Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Nielsen Company (Holdings) Pty Limited Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Sorenson Communications LLC Overview, Products and Services, Strategy and Financial Analysis
- 31. Television Analytics Market Other Major And Innovative Companies
- 31.1. Comscore Inc.
- 31.2. Nexxen International Ltd.
- 31.3. Innovid Corp.
- 31.4. Ispot.TV Inc.
- 31.5. Viaccess-Orca
- 31.6. Conviva Inc.
- 31.7. Fourthwall Media Inc.
- 31.8. Edgeware AB
- 31.9. Parrot Analytics Ltd.
- 31.10. Realytics
- 31.11. Sambatv
- 31.12. Alphonso Inc.
- 31.13. Kinetiq TV
- 31.14. DC Analytics
- 31.15. AnalyticOwl
- 32. Global Television Analytics Market Competitive Benchmarking And Dashboard
- 33. Key Mergers And Acquisitions In The Television Analytics Market
- 34. Recent Developments In The Television Analytics Market
- 35. Television Analytics Market High Potential Countries, Segments and Strategies
- 35.1 Television Analytics Market In 2029 - Countries Offering Most New Opportunities
- 35.2 Television Analytics Market In 2029 - Segments Offering Most New Opportunities
- 35.3 Television Analytics Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies
- 36. Appendix
- 36.1. Abbreviations
- 36.2. Currencies
- 36.3. Historic And Forecast Inflation Rates
- 36.4. Research Inquiries
- 36.5. The Business Research Company
- 36.6. Copyright And Disclaimer
Pricing
Currency Rates
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