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Sanitary Ware Market Global Report 2026

Published Jan 27, 2026
Length 250 Pages
SKU # BRC20811202

Description

Sanitary Ware Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses sanitary ware market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
  • Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on end user analysis.
  • Benchmark performance against key competitors based on market share, innovation, and brand strength.
  • Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
  • Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
  • Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.
Description:

Where is the largest and fastest growing market for sanitary ware ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The sanitary ware market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
  • The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
  • The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
  • The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
  • The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
  • The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Scope

Markets Covered:1) By Type: Toilets; Washbasins; Urinals; Cisterns

2) By Technologies: Slip Casting; Pressure Casting

4) By Sales Channels: Retail; Wholesale

5) By End-Users: Commercial; Residential

Subsegments:

1) By Toilets: Floor-Mounted Toilets; Wall-Mounted Toilets

2) By Washbasins: Pedestal Washbasins; Countertop Washbasins; Wall-mounted Washbasins; Under-Mount Washbasins

3) By Urinals: Wall-mounted Urinals; Floor-Mounted Urinals; Waterless Urinals

4) By Cisterns: Concealed Cisterns; Exposed Cisterns

Companies Mentioned: LIXIL Group Corporation; Kohler Co.; TOTO Ltd.; Roca Corporación Empresarial; Villeroy & Boch AG; Duravit AG; Jaquar Group; Ideal Standard International; Cera Sanitaryware Ltd.; Hindware Home Innovation Ltd.; Geberit AG; VitrA (Eczacıbaşı Group); Sanitec Corporation; Orans Co., Ltd.; HSIL Limited; Lecico Group; Twyford Bathrooms; Rak Ceramics; Hatria S.p.A.; Porcelanosa Grupo

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time Series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Please Note: Report will be updated with the latest data and delivered to you within 2-3 working days of order.

Table of Contents

250 Pages
1. Executive Summary
1.1. Key Market Insights (2020-2035)
1.2. Visual Dashboard: Market Size, Growth Rate, Hotspots
1.3. Major Factors Driving the Market
1.4. Top Three Trends Shaping the Market
2. Sanitary Ware Market Characteristics
2.1. Market Definition & Scope
2.2. Market Segmentations
2.3. Overview of Key Products and Services
2.4. Global Sanitary Ware Market Attractiveness Scoring And Analysis
2.4.1. Overview of Market Attractiveness Framework
2.4.2. Quantitative Scoring Methodology
2.4.3. Factor-Wise Evaluation
Growth Potential Analysis, Competitive Dynamics Assessment, Strategic Fit Assessment And Risk Profile Evaluation
2.4.4. Market Attractiveness Scoring and Interpretation
2.4.5. Strategic Implications and Recommendations
3. Sanitary Ware Market Supply Chain Analysis
3.1. Overview of the Supply Chain and Ecosystem
3.2. List Of Key Raw Materials, Resources & Suppliers
3.3. List Of Major Distributors and Channel Partners
3.4. List Of Major End Users
4. Global Sanitary Ware Market Trends And Strategies
4.1. Key Technologies & Future Trends
4.1.1 Sustainability, Climate Tech & Circular Economy
4.1.2 Industry 4.0 & Intelligent Manufacturing
4.1.3 Digitalization, Cloud, Big Data & Cybersecurity
4.1.4 Internet Of Things (Iot), Smart Infrastructure & Connected Ecosystems
4.1.5 Immersive Technologies (Ar/Vr/Xr) & Digital Experiences
4.2. Major Trends
4.2.1 Growing Demand For Hygienic Bathroom Solutions
4.2.2 Rising Adoption Of Water Efficient Sanitary Products
4.2.3 Increasing Focus On Aesthetic Bathroom Designs
4.2.4 Growing Penetration In Commercial Infrastructure Projects
4.2.5 Rising Replacement And Renovation Activities
5. Sanitary Ware Market Analysis Of End Use Industries
5.1 Residential Households
5.2 Commercial Buildings
5.3 Hospitality Sector
5.4 Healthcare Facilities
5.5 Real Estate Developers
6. Sanitary Ware Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market
7. Global Sanitary Ware Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis
7.1. Global Sanitary Ware PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
7.2. Global Sanitary Ware Market Size, Comparisons And Growth Rate Analysis
7.3. Global Sanitary Ware Historic Market Size and Growth, 2020 - 2025, Value ($ Billion)
7.4. Global Sanitary Ware Forecast Market Size and Growth, 2025 - 2030, 2035F, Value ($ Billion)
8. Global Sanitary Ware Total Addressable Market (TAM) Analysis for the Market
8.1. Definition and Scope of Total Addressable Market (TAM)
8.2. Methodology and Assumptions
8.3. Global Total Addressable Market (TAM) Estimation
8.4. TAM vs. Current Market Size Analysis
8.5. Strategic Insights and Growth Opportunities from TAM Analysis
9. Sanitary Ware Market Segmentation
9.1. Global Sanitary Ware Market, Segmentation By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Toilets, Washbasins, Urinals, Cisterns
9.2. Global Sanitary Ware Market, Segmentation By Technologies, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Slip Casting, Pressure Casting
9.3. Global Sanitary Ware Market, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Retail, Wholesale
9.4. Global Sanitary Ware Market, Segmentation By End-Users, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Commercial, Residential
9.5. Global Sanitary Ware Market, Sub-Segmentation Of Toilets, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Floor-Mounted Toilets, Wall-Mounted Toilets
9.6. Global Sanitary Ware Market, Sub-Segmentation Of Washbasins, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Pedestal Washbasins, Countertop Washbasins, Wall-mounted Washbasins, Under-Mount Washbasins
9.7. Global Sanitary Ware Market, Sub-Segmentation Of Urinals, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Wall-mounted Urinals, Floor-Mounted Urinals, Waterless Urinals
9.8. Global Sanitary Ware Market, Sub-Segmentation Of Cisterns, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Concealed Cisterns, Exposed Cisterns
10. Sanitary Ware Market Regional And Country Analysis
10.1. Global Sanitary Ware Market, Split By Region, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
10.2. Global Sanitary Ware Market, Split By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
11. Asia-Pacific Sanitary Ware Market
11.1. Asia-Pacific Sanitary Ware Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
11.2. Asia-Pacific Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
12. China Sanitary Ware Market
12.1. China Sanitary Ware Market Overview
Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
12.2. China Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
13. India Sanitary Ware Market
13.1. India Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
14. Japan Sanitary Ware Market
14.1. Japan Sanitary Ware Market Overview
Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
14.2. Japan Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
15. Australia Sanitary Ware Market
15.1. Australia Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
16. Indonesia Sanitary Ware Market
16.1. Indonesia Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
17. South Korea Sanitary Ware Market
17.1. South Korea Sanitary Ware Market Overview
Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
17.2. South Korea Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
18. Taiwan Sanitary Ware Market
18.1. Taiwan Sanitary Ware Market Overview
Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
18.2. Taiwan Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
19. South East Asia Sanitary Ware Market
19.1. South East Asia Sanitary Ware Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
19.2. South East Asia Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
20. Western Europe Sanitary Ware Market
20.1. Western Europe Sanitary Ware Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
20.2. Western Europe Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
21. UK Sanitary Ware Market
21.1. UK Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
22. Germany Sanitary Ware Market
22.1. Germany Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
23. France Sanitary Ware Market
23.1. France Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
24. Italy Sanitary Ware Market
24.1. Italy Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
25. Spain Sanitary Ware Market
25.1. Spain Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
26. Eastern Europe Sanitary Ware Market
26.1. Eastern Europe Sanitary Ware Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
26.2. Eastern Europe Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
27. Russia Sanitary Ware Market
27.1. Russia Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
28. North America Sanitary Ware Market
28.1. North America Sanitary Ware Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
28.2. North America Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
29. USA Sanitary Ware Market
29.1. USA Sanitary Ware Market Overview
Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
29.2. USA Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
30. Canada Sanitary Ware Market
30.1. Canada Sanitary Ware Market Overview
Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
30.2. Canada Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
31. South America Sanitary Ware Market
31.1. South America Sanitary Ware Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
31.2. South America Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
32. Brazil Sanitary Ware Market
32.1. Brazil Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
33. Middle East Sanitary Ware Market
33.1. Middle East Sanitary Ware Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
33.2. Middle East Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
34. Africa Sanitary Ware Market
34.1. Africa Sanitary Ware Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
34.2. Africa Sanitary Ware Market, Segmentation By Type, Segmentation By Technologies, Segmentation By Sales Channels, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
35. Sanitary Ware Market Regulatory and Investment Landscape
36. Sanitary Ware Market Competitive Landscape And Company Profiles
36.1. Sanitary Ware Market Competitive Landscape And Market Share 2024
36.1.1. Top 10 Companies (Ranked by revenue/share)
36.2. Sanitary Ware Market - Company Scoring Matrix
36.2.1. Market Revenues
36.2.2. Product Innovation Score
36.2.3. Brand Recognition
36.3. Sanitary Ware Market Company Profiles
36.3.1. LIXIL Group Corporation Overview, Products and Services, Strategy and Financial Analysis
36.3.2. Kohler Co. Overview, Products and Services, Strategy and Financial Analysis
36.3.3. TOTO Ltd. Overview, Products and Services, Strategy and Financial Analysis
36.3.4. Roca Corporación Empresarial Overview, Products and Services, Strategy and Financial Analysis
36.3.5. Villeroy & Boch AG Overview, Products and Services, Strategy and Financial Analysis
37. Sanitary Ware Market Other Major And Innovative Companies
Duravit AG, Jaquar Group, Ideal Standard International, Cera Sanitaryware Ltd., Hindware Home Innovation Ltd., Geberit AG, VitrA (Eczacıbaşı Group), Sanitec Corporation, Orans Co., Ltd., HSIL Limited, Lecico Group, Twyford Bathrooms, Rak Ceramics, Hatria S.p.A., Porcelanosa Grupo
38. Global Sanitary Ware Market Competitive Benchmarking And Dashboard
39. Key Mergers And Acquisitions In The Sanitary Ware Market
40. Sanitary Ware Market High Potential Countries, Segments and Strategies
40.1 Sanitary Ware Market In 2030 - Countries Offering Most New Opportunities
40.2 Sanitary Ware Market In 2030 - Segments Offering Most New Opportunities
40.3 Sanitary Ware Market In 2030 - Growth Strategies
40.3.1 Market Trend Based Strategies
40.3.2 Competitor Strategies
41. Appendix
41.1. Abbreviations
41.2. Currencies
41.3. Historic And Forecast Inflation Rates
41.4. Research Inquiries
41.5. The Business Research Company
41.6. Copyright And Disclaimer
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