Retail Media Networks Market Global Report 2026
Description
Retail Media Networks Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses retail media networks market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
Where is the largest and fastest growing market for retail media networks ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The retail media networks market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
Markets Covered:1) By Type: Search Ads; Display Ads
2) By Cloud Deployment: Public Cloud; Private Cloud; Hybrid Cloud
3) By Application: Consumer Goods; Catering; Other Applications
Subsegments:
1) By Search Ads: Sponsored Product Listings; Keyword-Targeted Ads; In-Search Advertising
2) By Display Ads: Banner Ads On Retail Websites; Product Recommendation Ads; Retargeting Ads
Companies Mentioned: Walmart Inc.; Amazon.com Inc.; Google LLC; Home Depot Product Authority LLC; The Kroger Co; Verizon Communications Inc.; Alibaba Group Holding Limited; Walgreens Boots Alliance Inc.; Target Brands Inc.; Lowe's Companies Inc.; Carrefour SA; Tesco PLC; Best Buy Co Inc.; Inter IKEA Systems B.V.; Macy's Inc.; Wakefern Food Corp; METRO Inc.; Wayfair LLC; Ulta Beauty Inc.; eBay Inc.; Petco Animal Supplies Inc.; Maplebear Inc.; Criteo Corporation; dunnhumby Ltd; CitrusAd Pty Ltd; Amobee Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Please Note: Report will be updated with the latest data and delivered to you within 2-3 working days of order.
This report focuses retail media networks market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
- Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on end user analysis.
- Benchmark performance against key competitors based on market share, innovation, and brand strength.
- Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
- Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for retail media networks ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The retail media networks market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Markets Covered:1) By Type: Search Ads; Display Ads
2) By Cloud Deployment: Public Cloud; Private Cloud; Hybrid Cloud
3) By Application: Consumer Goods; Catering; Other Applications
Subsegments:
1) By Search Ads: Sponsored Product Listings; Keyword-Targeted Ads; In-Search Advertising
2) By Display Ads: Banner Ads On Retail Websites; Product Recommendation Ads; Retargeting Ads
Companies Mentioned: Walmart Inc.; Amazon.com Inc.; Google LLC; Home Depot Product Authority LLC; The Kroger Co; Verizon Communications Inc.; Alibaba Group Holding Limited; Walgreens Boots Alliance Inc.; Target Brands Inc.; Lowe's Companies Inc.; Carrefour SA; Tesco PLC; Best Buy Co Inc.; Inter IKEA Systems B.V.; Macy's Inc.; Wakefern Food Corp; METRO Inc.; Wayfair LLC; Ulta Beauty Inc.; eBay Inc.; Petco Animal Supplies Inc.; Maplebear Inc.; Criteo Corporation; dunnhumby Ltd; CitrusAd Pty Ltd; Amobee Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Please Note: Report will be updated with the latest data and delivered to you within 2-3 working days of order.
Table of Contents
250 Pages
- 1. Executive Summary
- 1.1. Key Market Insights (2020-2035)
- 1.2. Visual Dashboard: Market Size, Growth Rate, Hotspots
- 1.3. Major Factors Driving the Market
- 1.4. Top Three Trends Shaping the Market
- 2. Retail Media Networks Market Characteristics
- 2.1. Market Definition & Scope
- 2.2. Market Segmentations
- 2.3. Overview of Key Products and Services
- 2.4. Global Retail Media Networks Market Attractiveness Scoring And Analysis
- 2.4.1. Overview of Market Attractiveness Framework
- 2.4.2. Quantitative Scoring Methodology
- 2.4.3. Factor-Wise Evaluation
- Growth Potential Analysis, Competitive Dynamics Assessment, Strategic Fit Assessment And Risk Profile Evaluation
- 2.4.4. Market Attractiveness Scoring and Interpretation
- 2.4.5. Strategic Implications and Recommendations
- 3. Retail Media Networks Market Supply Chain Analysis
- 3.1. Overview of the Supply Chain and Ecosystem
- 3.2. List Of Key Raw Materials, Resources & Suppliers
- 3.3. List Of Major Distributors and Channel Partners
- 3.4. List Of Major End Users
- 4. Global Retail Media Networks Market Trends And Strategies
- 4.1. Key Technologies & Future Trends
- 4.1.1 Artificial Intelligence & Autonomous Intelligence
- 4.1.2 Digitalization, Cloud, Big Data & Cybersecurity
- 4.1.3 Internet Of Things (Iot), Smart Infrastructure & Connected Ecosystems
- 4.1.4 Immersive Technologies (Ar/Vr/Xr) & Digital Experiences
- 4.1.5 Fintech, Blockchain, Regtech & Digital Finance
- 4.2. Major Trends
- 4.2.1 Personalized Advertising Strategies
- 4.2.2 Shopper Data Analytics Optimization
- 4.2.3 Omnichannel Retail Engagement
- 4.2.4 Programmatic Advertising Adoption
- 4.2.5 Retailer-Brand Partnership Expansion
- 5. Retail Media Networks Market Analysis Of End Use Industries
- 5.1 Consumer Goods Companies
- 5.2 Food & Beverage Chains
- 5.3 Fashion & Apparel Retailers
- 5.4 Electronics & Technology Retailers
- 5.5 Other Retailers
- 6. Retail Media Networks Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market
- 7. Global Retail Media Networks Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis
- 7.1. Global Retail Media Networks PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
- 7.2. Global Retail Media Networks Market Size, Comparisons And Growth Rate Analysis
- 7.3. Global Retail Media Networks Historic Market Size and Growth, 2020 - 2025, Value ($ Billion)
- 7.4. Global Retail Media Networks Forecast Market Size and Growth, 2025 - 2030, 2035F, Value ($ Billion)
- 8. Global Retail Media Networks Total Addressable Market (TAM) Analysis for the Market
- 8.1. Definition and Scope of Total Addressable Market (TAM)
- 8.2. Methodology and Assumptions
- 8.3. Global Total Addressable Market (TAM) Estimation
- 8.4. TAM vs. Current Market Size Analysis
- 8.5. Strategic Insights and Growth Opportunities from TAM Analysis
- 9. Retail Media Networks Market Segmentation
- 9.1. Global Retail Media Networks Market, Segmentation By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- Search Ads, Display Ads
- 9.2. Global Retail Media Networks Market, Segmentation By Cloud Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- Public Cloud, Private Cloud, Hybrid Cloud
- 9.3. Global Retail Media Networks Market, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- Consumer Goods, Catering, Other Applications
- 9.4. Global Retail Media Networks Market, Sub-Segmentation Of Search Ads, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- Sponsored Product Listings, Keyword-Targeted Ads, In-Search Advertising
- 9.5. Global Retail Media Networks Market, Sub-Segmentation Of Display Ads, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- Banner Ads On Retail Websites, Product Recommendation Ads, Retargeting Ads
- 10. Retail Media Networks Market Regional And Country Analysis
- 10.1. Global Retail Media Networks Market, Split By Region, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 10.2. Global Retail Media Networks Market, Split By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 11. Asia-Pacific Retail Media Networks Market
- 11.1. Asia-Pacific Retail Media Networks Market Overview
- Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 11.2. Asia-Pacific Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 12. China Retail Media Networks Market
- 12.1. China Retail Media Networks Market Overview
- Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 12.2. China Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 13. India Retail Media Networks Market
- 13.1. India Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 14. Japan Retail Media Networks Market
- 14.1. Japan Retail Media Networks Market Overview
- Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 14.2. Japan Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 15. Australia Retail Media Networks Market
- 15.1. Australia Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 16. Indonesia Retail Media Networks Market
- 16.1. Indonesia Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 17. South Korea Retail Media Networks Market
- 17.1. South Korea Retail Media Networks Market Overview
- Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 17.2. South Korea Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 18. Taiwan Retail Media Networks Market
- 18.1. Taiwan Retail Media Networks Market Overview
- Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 18.2. Taiwan Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 19. South East Asia Retail Media Networks Market
- 19.1. South East Asia Retail Media Networks Market Overview
- Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 19.2. South East Asia Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 20. Western Europe Retail Media Networks Market
- 20.1. Western Europe Retail Media Networks Market Overview
- Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 20.2. Western Europe Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 21. UK Retail Media Networks Market
- 21.1. UK Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 22. Germany Retail Media Networks Market
- 22.1. Germany Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 23. France Retail Media Networks Market
- 23.1. France Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 24. Italy Retail Media Networks Market
- 24.1. Italy Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 25. Spain Retail Media Networks Market
- 25.1. Spain Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 26. Eastern Europe Retail Media Networks Market
- 26.1. Eastern Europe Retail Media Networks Market Overview
- Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 26.2. Eastern Europe Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 27. Russia Retail Media Networks Market
- 27.1. Russia Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 28. North America Retail Media Networks Market
- 28.1. North America Retail Media Networks Market Overview
- Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 28.2. North America Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 29. USA Retail Media Networks Market
- 29.1. USA Retail Media Networks Market Overview
- Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 29.2. USA Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 30. Canada Retail Media Networks Market
- 30.1. Canada Retail Media Networks Market Overview
- Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 30.2. Canada Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 31. South America Retail Media Networks Market
- 31.1. South America Retail Media Networks Market Overview
- Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 31.2. South America Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 32. Brazil Retail Media Networks Market
- 32.1. Brazil Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 33. Middle East Retail Media Networks Market
- 33.1. Middle East Retail Media Networks Market Overview
- Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 33.2. Middle East Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 34. Africa Retail Media Networks Market
- 34.1. Africa Retail Media Networks Market Overview
- Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 34.2. Africa Retail Media Networks Market, Segmentation By Type, Segmentation By Cloud Deployment, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
- 35. Retail Media Networks Market Regulatory and Investment Landscape
- 36. Retail Media Networks Market Competitive Landscape And Company Profiles
- 36.1. Retail Media Networks Market Competitive Landscape And Market Share 2024
- 36.1.1. Top 10 Companies (Ranked by revenue/share)
- 36.2. Retail Media Networks Market - Company Scoring Matrix
- 36.2.1. Market Revenues
- 36.2.2. Product Innovation Score
- 36.2.3. Brand Recognition
- 36.3. Retail Media Networks Market Company Profiles
- 36.3.1. Walmart Inc. Overview, Products and Services, Strategy and Financial Analysis
- 36.3.2. Amazon.com Inc. Overview, Products and Services, Strategy and Financial Analysis
- 36.3.3. Google LLC Overview, Products and Services, Strategy and Financial Analysis
- 36.3.4. Home Depot Product Authority LLC Overview, Products and Services, Strategy and Financial Analysis
- 36.3.5. The Kroger Co Overview, Products and Services, Strategy and Financial Analysis
- 37. Retail Media Networks Market Other Major And Innovative Companies
- Verizon Communications Inc., Alibaba Group Holding Limited, Walgreens Boots Alliance Inc., Target Brands Inc., Lowe's Companies Inc., Carrefour SA, Tesco PLC, Best Buy Co Inc., Inter IKEA Systems B.V., Macy's Inc., Wakefern Food Corp, METRO Inc., Wayfair LLC, Ulta Beauty Inc., eBay Inc.
- 38. Global Retail Media Networks Market Competitive Benchmarking And Dashboard
- 39. Key Mergers And Acquisitions In The Retail Media Networks Market
- 40. Retail Media Networks Market High Potential Countries, Segments and Strategies
- 40.1 Retail Media Networks Market In 2030 - Countries Offering Most New Opportunities
- 40.2 Retail Media Networks Market In 2030 - Segments Offering Most New Opportunities
- 40.3 Retail Media Networks Market In 2030 - Growth Strategies
- 40.3.1 Market Trend Based Strategies
- 40.3.2 Competitor Strategies
- 41. Appendix
- 41.1. Abbreviations
- 41.2. Currencies
- 41.3. Historic And Forecast Inflation Rates
- 41.4. Research Inquiries
- 41.5. The Business Research Company
- 41.6. Copyright And Disclaimer
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