
Real Time Bidding (RTB) Global Market Report 2025 Including: 1) By Ad Format: RTB Image; RTB Video 2) By Auction: Open Auction; Invited Auction 3) By Applications: Media And Entertainment; Games; Retail And E-Commerce; Travel And Luxury; Mobile Apps Cover
Description
Real Time Bidding (RTB) Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on real time bidding (rtb) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
Where is the largest and fastest growing market for real time bidding (rtb) ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The real time bidding (rtb) market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
Markets Covered:1) By Ad Format: RTB Image; RTB Video
2) By Auction: Open Auction; Invited Auction
3) By Applications: Media And Entertainment; Games; Retail And E-Commerce; Travel And Luxury; Mobile Apps; Other Applications
Subsegments:
1) By RTB Image: Standard Banner Ads; Rich Media Ads; Native Ads; Interstitial Ads
2) By RTB Video: In-Stream Video Ads; Out-Stream Video Ads; Video Discovery Ads; Interactive Video Ads
Companies Mentioned: Google LLC; Facebook Inc.; Adobe Inc.; PubMatic Inc.; Smaato Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.
This report focuses on real time bidding (rtb) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for real time bidding (rtb) ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The real time bidding (rtb) market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Markets Covered:1) By Ad Format: RTB Image; RTB Video
2) By Auction: Open Auction; Invited Auction
3) By Applications: Media And Entertainment; Games; Retail And E-Commerce; Travel And Luxury; Mobile Apps; Other Applications
Subsegments:
1) By RTB Image: Standard Banner Ads; Rich Media Ads; Native Ads; Interstitial Ads
2) By RTB Video: In-Stream Video Ads; Out-Stream Video Ads; Video Discovery Ads; Interactive Video Ads
Companies Mentioned: Google LLC; Facebook Inc.; Adobe Inc.; PubMatic Inc.; Smaato Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.
Table of Contents
200 Pages
- 1. Executive Summary
- 2. Real Time Bidding (RTB) Market Characteristics
- 3. Real Time Bidding (RTB) Market Trends And Strategies
- 4. Real Time Bidding (RTB) Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market
- 5. Global Real Time Bidding (RTB) Growth Analysis And Strategic Analysis Framework
- 5.1. Global Real Time Bidding (RTB) PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
- 5.2. Analysis Of End Use Industries
- 5.3. Global Real Time Bidding (RTB) Market Growth Rate Analysis
- 5.4. Global Real Time Bidding (RTB) Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
- 5.5. Global Real Time Bidding (RTB) Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
- 5.6. Global Real Time Bidding (RTB) Total Addressable Market (TAM)
- 6. Real Time Bidding (RTB) Market Segmentation
- 6.1. Global Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- RTB Image
- RTB Video
- 6.2. Global Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Open Auction
- Invited Auction
- 6.3. Global Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Media And Entertainment
- Games
- Retail And E-Commerce
- Travel And Luxury
- Mobile Apps
- Other Applications
- 6.4. Global Real Time Bidding (RTB) Market, Sub-Segmentation Of RTB Image, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Standard Banner Ads
- Rich Media Ads
- Native Ads
- Interstitial Ads
- 6.5. Global Real Time Bidding (RTB) Market, Sub-Segmentation Of RTB Video, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- In-Stream Video Ads
- Out-Stream Video Ads
- Video Discovery Ads
- Interactive Video Ads
- 7. Real Time Bidding (RTB) Market Regional And Country Analysis
- 7.1. Global Real Time Bidding (RTB) Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 7.2. Global Real Time Bidding (RTB) Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8. Asia-Pacific Real Time Bidding (RTB) Market
- 8.1. Asia-Pacific Real Time Bidding (RTB) Market Overview
- Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.3. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.4. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 9. China Real Time Bidding (RTB) Market
- 9.1. China Real Time Bidding (RTB) Market Overview
- 9.2. China Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.3. China Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.4. China Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 10. India Real Time Bidding (RTB) Market
- 10.1. India Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.2. India Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.3. India Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11. Japan Real Time Bidding (RTB) Market
- 11.1. Japan Real Time Bidding (RTB) Market Overview
- 11.2. Japan Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.3. Japan Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.4. Japan Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12. Australia Real Time Bidding (RTB) Market
- 12.1. Australia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.2. Australia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.3. Australia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13. Indonesia Real Time Bidding (RTB) Market
- 13.1. Indonesia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.2. Indonesia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.3. Indonesia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14. South Korea Real Time Bidding (RTB) Market
- 14.1. South Korea Real Time Bidding (RTB) Market Overview
- 14.2. South Korea Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.3. South Korea Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.4. South Korea Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15. Western Europe Real Time Bidding (RTB) Market
- 15.1. Western Europe Real Time Bidding (RTB) Market Overview
- 15.2. Western Europe Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.3. Western Europe Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.4. Western Europe Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16. UK Real Time Bidding (RTB) Market
- 16.1. UK Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.2. UK Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.3. UK Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17. Germany Real Time Bidding (RTB) Market
- 17.1. Germany Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.2. Germany Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.3. Germany Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18. France Real Time Bidding (RTB) Market
- 18.1. France Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.2. France Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.3. France Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19. Italy Real Time Bidding (RTB) Market
- 19.1. Italy Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.2. Italy Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.3. Italy Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20. Spain Real Time Bidding (RTB) Market
- 20.1. Spain Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.2. Spain Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.3. Spain Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21. Eastern Europe Real Time Bidding (RTB) Market
- 21.1. Eastern Europe Real Time Bidding (RTB) Market Overview
- 21.2. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.3. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.4. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22. Russia Real Time Bidding (RTB) Market
- 22.1. Russia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.2. Russia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.3. Russia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23. North America Real Time Bidding (RTB) Market
- 23.1. North America Real Time Bidding (RTB) Market Overview
- 23.2. North America Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.3. North America Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.4. North America Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24. USA Real Time Bidding (RTB) Market
- 24.1. USA Real Time Bidding (RTB) Market Overview
- 24.2. USA Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.3. USA Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.4. USA Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25. Canada Real Time Bidding (RTB) Market
- 25.1. Canada Real Time Bidding (RTB) Market Overview
- 25.2. Canada Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.3. Canada Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.4. Canada Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26. South America Real Time Bidding (RTB) Market
- 26.1. South America Real Time Bidding (RTB) Market Overview
- 26.2. South America Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.3. South America Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.4. South America Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27. Brazil Real Time Bidding (RTB) Market
- 27.1. Brazil Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.2. Brazil Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.3. Brazil Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28. Middle East Real Time Bidding (RTB) Market
- 28.1. Middle East Real Time Bidding (RTB) Market Overview
- 28.2. Middle East Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.3. Middle East Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.4. Middle East Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29. Africa Real Time Bidding (RTB) Market
- 29.1. Africa Real Time Bidding (RTB) Market Overview
- 29.2. Africa Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.3. Africa Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.4. Africa Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 30. Real Time Bidding (RTB) Market Competitive Landscape And Company Profiles
- 30.1. Real Time Bidding (RTB) Market Competitive Landscape
- 30.2. Real Time Bidding (RTB) Market Company Profiles
- 30.2.1. Google LLC Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Facebook Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. PubMatic Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Smaato Inc. Overview, Products and Services, Strategy and Financial Analysis
- 31. Real Time Bidding (RTB) Market Other Major And Innovative Companies
- 31.1. WPP plc
- 31.2. Yandex N. V.
- 31.3. Criteo S. A.
- 31.4. OpenX Technologies Inc.
- 31.5. MediaAlpha Inc.
- 31.6. Infectious Media Holdings Limited
- 31.7. Yieldbot Inc.
- 31.8. DeepStream Technologies Ltd.
- 31.9. Rubicon Project LLC
- 31.10. AdRoll Inc.
- 31.11. The Trade Desk Inc.
- 31.12. Adform A/S
- 31.13. BidSwitch Ltd.
- 31.14. DoubleClick (Google LLC)
- 31.15. Index Exchange Inc.
- 32. Global Real Time Bidding (RTB) Market Competitive Benchmarking And Dashboard
- 33. Key Mergers And Acquisitions In The Real Time Bidding (RTB) Market
- 34. Recent Developments In The Real Time Bidding (RTB) Market
- 35. Real Time Bidding (RTB) Market High Potential Countries, Segments and Strategies
- 35.1 Real Time Bidding (RTB) Market In 2029 - Countries Offering Most New Opportunities
- 35.2 Real Time Bidding (RTB) Market In 2029 - Segments Offering Most New Opportunities
- 35.3 Real Time Bidding (RTB) Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies
- 36. Appendix
- 36.1. Abbreviations
- 36.2. Currencies
- 36.3. Historic And Forecast Inflation Rates
- 36.4. Research Inquiries
- 36.5. The Business Research Company
- 36.6. Copyright And Disclaimer
Pricing
Currency Rates
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