Multichannel Marketing Market Global Report 2026

Published Jan 29, 2026

Length 250 Pages

SKU # BRC20825098

Description

Multichannel Marketing Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses multichannel marketing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on end user analysis.
Benchmark performance against key competitors based on market share, innovation, and brand strength.
Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.

Description:

Where is the largest and fastest growing market for multichannel marketing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The multichannel marketing market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

Markets Covered:1) By Type: Websites; Mobile; Email; Other Types

2) By Channel Type: Selling Through Intermediaries; Dual Distribution; Reverse Channel

3) By Platform Insights: Global Positioning System (GPS); Search Engine Optimization (SEO); Email; Company Website

4) By Vertical: Information Technology And Telecommunications; Retail; Hospitality; Healthcare; Automotive; Consumer Goods; Financial Services

Subsegments:

1) By Websites: E-Commerce Websites; Informational Websites; Blogs And Content Sites

2) By Mobile: Mobile Apps; SMS Marketing; Mobile Websites

3) By Email: Promotional Emails; Transactional Emails; Newsletter Emails

4) By Other Types: Social Media; Digital Advertising; In-Store Marketing

Companies Mentioned: Oracle Corporation; Salesforce Inc; Adobe Inc; HubSpot Inc; Zoho Corporation; Hootsuite Inc; ActiveCampaign LLC; Klaviyo Inc; GetResponse; AWeber Communications; Acoustic; Sendinblue; Act-On Software Inc; SharpSpring Inc; Iterable Inc; Braze Inc; Emarsys AG; MoEngage Inc; CleverTap Inc; Bloomreach Inc; Sprinklr Inc; Freshworks Inc; Keap Inc; Customer.io Inc; MessageBird BV; Twilio Inc

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time Series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Please Note: Report will be updated with the latest data and delivered to you within 2-3 working days of order.

1. Executive Summary: 1.1. Key Market Insights (2020-2035); 1.2. Visual Dashboard: Market Size, Growth Rate, Hotspots; 1.3. Major Factors Driving the Market; 1.4. Top Three Trends Shaping the Market
2. Multichannel Marketing Market Characteristics: 2.1. Market Definition & Scope; 2.2. Market Segmentations; 2.3. Overview of Key Products and Services; 2.4. Global Multichannel Marketing Market Attractiveness Scoring And Analysis; 2.4.1. Overview of Market Attractiveness Framework; 2.4.2. Quantitative Scoring Methodology; 2.4.3. Factor-Wise Evaluation; Growth Potential Analysis, Competitive Dynamics Assessment, Strategic Fit Assessment And Risk Profile Evaluation; 2.4.4. Market Attractiveness Scoring and Interpretation; 2.4.5. Strategic Implications and Recommendations
3. Multichannel Marketing Market Supply Chain Analysis: 3.1. Overview of the Supply Chain and Ecosystem; 3.2. List Of Key Raw Materials, Resources & Suppliers; 3.3. List Of Major Distributors and Channel Partners; 3.4. List Of Major End Users
4. Global Multichannel Marketing Market Trends And Strategies: 4.1. Key Technologies & Future Trends; 4.1.1 Digitalization, Cloud, Big Data & Cybersecurity; 4.1.2 Immersive Technologies (Ar/Vr/Xr) & Digital Experiences; 4.1.3 Internet Of Things (Iot), Smart Infrastructure & Connected Ecosystems; 4.1.4 Fintech, Blockchain, Regtech & Digital Finance; 4.1.5 Artificial Intelligence & Autonomous Intelligence; 4.2. Major Trends; 4.2.1 Personalized Customer Engagement; 4.2.2 Omni-Channel Campaign Management; 4.2.3 Social Media Integration; 4.2.4 Influencer & Affiliate Marketing; 4.2.5 Customer Journey Analytics
5. Multichannel Marketing Market Analysis Of End Use Industries: 5.1 Retail; 5.2 Healthcare; 5.3 Automotive; 5.4 Financial Services; 5.5 Information Technology And Telecommunications
6. Multichannel Marketing Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market
7. Global Multichannel Marketing Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis: 7.1. Global Multichannel Marketing PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints); 7.2. Global Multichannel Marketing Market Size, Comparisons And Growth Rate Analysis; 7.3. Global Multichannel Marketing Historic Market Size and Growth, 2020 - 2025, Value ($ Billion); 7.4. Global Multichannel Marketing Forecast Market Size and Growth, 2025 - 2030, 2035F, Value ($ Billion)
8. Global Multichannel Marketing Total Addressable Market (TAM) Analysis for the Market: 8.1. Definition and Scope of Total Addressable Market (TAM); 8.2. Methodology and Assumptions; 8.3. Global Total Addressable Market (TAM) Estimation; 8.4. TAM vs. Current Market Size Analysis; 8.5. Strategic Insights and Growth Opportunities from TAM Analysis
9. Multichannel Marketing Market Segmentation: 9.1. Global Multichannel Marketing Market, Segmentation By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion; Websites, Mobile, Email, Other Types; 9.2. Global Multichannel Marketing Market, Segmentation By Channel Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion; Selling Through Intermediaries, Dual Distribution, Reverse Channel; 9.3. Global Multichannel Marketing Market, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion; Global Positioning System (GPS), Search Engine Optimization (SEO), Email, Company Website; 9.4. Global Multichannel Marketing Market, Segmentation By Vertical, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion; Information Technology And Telecommunications, Retail, Hospitality, Healthcare, Automotive, Consumer goods, Financial Services; 9.5. Global Multichannel Marketing Market, Sub-Segmentation Of Websites, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion; E-Commerce Websites, Informational Websites, Blogs And Content Sites; 9.6. Global Multichannel Marketing Market, Sub-Segmentation Of Mobile, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion; Mobile Apps, SMS Marketing, Mobile Websites; 9.7. Global Multichannel Marketing Market, Sub-Segmentation Of Email, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion; Promotional Emails, Transactional Emails, Newsletter Emails; 9.8. Global Multichannel Marketing Market, Sub-Segmentation Of Other Types, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion; Social Media, Digital Advertising, In-Store Marketing
10. Multichannel Marketing Market Regional And Country Analysis: 10.1. Global Multichannel Marketing Market, Split By Region, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion; 10.2. Global Multichannel Marketing Market, Split By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
11. Asia-Pacific Multichannel Marketing Market: 11.1. Asia-Pacific Multichannel Marketing Market Overview; Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies; 11.2. Asia-Pacific Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
12. China Multichannel Marketing Market: 12.1. China Multichannel Marketing Market Overview; Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies; 12.2. China Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
13. India Multichannel Marketing Market: 13.1. India Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
14. Japan Multichannel Marketing Market: 14.1. Japan Multichannel Marketing Market Overview; Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies; 14.2. Japan Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
15. Australia Multichannel Marketing Market: 15.1. Australia Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
16. Indonesia Multichannel Marketing Market: 16.1. Indonesia Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
17. South Korea Multichannel Marketing Market: 17.1. South Korea Multichannel Marketing Market Overview; Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies; 17.2. South Korea Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
18. Taiwan Multichannel Marketing Market: 18.1. Taiwan Multichannel Marketing Market Overview; Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies; 18.2. Taiwan Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
19. South East Asia Multichannel Marketing Market: 19.1. South East Asia Multichannel Marketing Market Overview; Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies; 19.2. South East Asia Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
20. Western Europe Multichannel Marketing Market: 20.1. Western Europe Multichannel Marketing Market Overview; Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies; 20.2. Western Europe Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
21. UK Multichannel Marketing Market: 21.1. UK Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
22. Germany Multichannel Marketing Market: 22.1. Germany Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
23. France Multichannel Marketing Market: 23.1. France Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
24. Italy Multichannel Marketing Market: 24.1. Italy Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
25. Spain Multichannel Marketing Market: 25.1. Spain Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
26. Eastern Europe Multichannel Marketing Market: 26.1. Eastern Europe Multichannel Marketing Market Overview; Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies; 26.2. Eastern Europe Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
27. Russia Multichannel Marketing Market: 27.1. Russia Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
28. North America Multichannel Marketing Market: 28.1. North America Multichannel Marketing Market Overview; Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies; 28.2. North America Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
29. USA Multichannel Marketing Market: 29.1. USA Multichannel Marketing Market Overview; Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies; 29.2. USA Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
30. Canada Multichannel Marketing Market: 30.1. Canada Multichannel Marketing Market Overview; Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies; 30.2. Canada Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
31. South America Multichannel Marketing Market: 31.1. South America Multichannel Marketing Market Overview; Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies; 31.2. South America Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
32. Brazil Multichannel Marketing Market: 32.1. Brazil Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
33. Middle East Multichannel Marketing Market: 33.1. Middle East Multichannel Marketing Market Overview; Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies; 33.2. Middle East Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
34. Africa Multichannel Marketing Market: 34.1. Africa Multichannel Marketing Market Overview; Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies; 34.2. Africa Multichannel Marketing Market, Segmentation By Type, Segmentation By Channel Type, Segmentation By Platform Insights, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
35. Multichannel Marketing Market Regulatory and Investment Landscape
36. Multichannel Marketing Market Competitive Landscape And Company Profiles: 36.1. Multichannel Marketing Market Competitive Landscape And Market Share 2024; 36.1.1. Top 10 Companies (Ranked by revenue/share); 36.2. Multichannel Marketing Market - Company Scoring Matrix; 36.2.1. Market Revenues; 36.2.2. Product Innovation Score; 36.2.3. Brand Recognition; 36.3. Multichannel Marketing Market Company Profiles; 36.3.1. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis; 36.3.2. Salesforce Inc Overview, Products and Services, Strategy and Financial Analysis; 36.3.3. Adobe Inc Overview, Products and Services, Strategy and Financial Analysis; 36.3.4. HubSpot Inc Overview, Products and Services, Strategy and Financial Analysis; 36.3.5. Zoho Corporation Overview, Products and Services, Strategy and Financial Analysis
37. Multichannel Marketing Market Other Major And Innovative Companies: Hootsuite Inc, ActiveCampaign LLC, Klaviyo Inc, GetResponse, AWeber Communications, Acoustic, Sendinblue, Act-On Software Inc, SharpSpring Inc, Iterable Inc, Braze Inc, Emarsys AG, MoEngage Inc, CleverTap Inc, Bloomreach Inc
38. Global Multichannel Marketing Market Competitive Benchmarking And Dashboard
39. Key Mergers And Acquisitions In The Multichannel Marketing Market
40. Multichannel Marketing Market High Potential Countries, Segments and Strategies: 40.1 Multichannel Marketing Market In 2030 - Countries Offering Most New Opportunities; 40.2 Multichannel Marketing Market In 2030 - Segments Offering Most New Opportunities; 40.3 Multichannel Marketing Market In 2030 - Growth Strategies; 40.3.1 Market Trend Based Strategies; 40.3.2 Competitor Strategies
41. Appendix: 41.1. Abbreviations; 41.2. Currencies; 41.3. Historic And Forecast Inflation Rates; 41.4. Research Inquiries; 41.5. The Business Research Company; 41.6. Copyright And Disclaimer

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