
Mobile Advertising Global Market Report 2025
Description
Mobile Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on mobile advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
Where is the largest and fastest growing market for mobile advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The mobile advertising market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
Markets Covered:1) By Format Type: Search; Display; Digital Video; Other Format Types
2) By Category: Art And Entertainment; Hobbies And Interests; Other Categories
3) By Mobile Devices: Smartphones; Laptops And Notebooks; Other Mobile Devices
4) By Vertical: Retail And E-commerce; Media And Entertainment; Healthcare; Banking, Financial Services And Insurance (BFSI); Education; Travel And Tourism; Other Verticals
Subsegments:
1) By Search: Paid Search Ads; In-App Search Ads; Sponsored Search Results
2) By Display: Banner Ads; Rich Media Ads; Interstitial Ads; Native Display Ads
3) By Digital Video: Pre-Roll Video Ads; In-Stream Video Ads; Social Media Video Ads; Interactive Video Ads
4) By Other Format Types: Native Ads; Push Notifications; Location-Based Ads; Augmented Reality (AR) Ads; Interactive Ads
Companies Mentioned: Amazon.com Inc.; Apple Inc.; Alphabet Inc.; Meta Platforms Inc.; IBM Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
This report focuses on mobile advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for mobile advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The mobile advertising market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Markets Covered:1) By Format Type: Search; Display; Digital Video; Other Format Types
2) By Category: Art And Entertainment; Hobbies And Interests; Other Categories
3) By Mobile Devices: Smartphones; Laptops And Notebooks; Other Mobile Devices
4) By Vertical: Retail And E-commerce; Media And Entertainment; Healthcare; Banking, Financial Services And Insurance (BFSI); Education; Travel And Tourism; Other Verticals
Subsegments:
1) By Search: Paid Search Ads; In-App Search Ads; Sponsored Search Results
2) By Display: Banner Ads; Rich Media Ads; Interstitial Ads; Native Display Ads
3) By Digital Video: Pre-Roll Video Ads; In-Stream Video Ads; Social Media Video Ads; Interactive Video Ads
4) By Other Format Types: Native Ads; Push Notifications; Location-Based Ads; Augmented Reality (AR) Ads; Interactive Ads
Companies Mentioned: Amazon.com Inc.; Apple Inc.; Alphabet Inc.; Meta Platforms Inc.; IBM Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
200 Pages
- 1. Executive Summary
- 2. Mobile Advertising Market Characteristics
- 3. Mobile Advertising Market Trends And Strategies
- 4. Mobile Advertising Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
- 5. Global Mobile Advertising Growth Analysis And Strategic Analysis Framework
- 5.1. Global Mobile Advertising PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
- 5.2. Analysis Of End Use Industries
- 5.3. Global Mobile Advertising Market Growth Rate Analysis
- 5.4. Global Mobile Advertising Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
- 5.5. Global Mobile Advertising Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
- 5.6. Global Mobile Advertising Total Addressable Market (TAM)
- 6. Mobile Advertising Market Segmentation
- 6.1. Global Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Search
- Display
- Digital Video
- Other Format Types
- 6.2. Global Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Art And Entertainment
- Hobbies And Interests
- Other Categories
- 6.3. Global Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Smartphones
- Laptops And Notebooks
- Other Mobile Devices
- 6.4. Global Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Retail And E-commerce
- Media And Entertainment
- Healthcare
- Banking, Financial Services And Insurance (BFSI)
- Education
- Travel And Tourism
- Other Verticals
- 6.5. Global Mobile Advertising Market, Sub-Segmentation Of Search, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Paid Search Ads
- In-App Search Ads
- Sponsored Search Results
- 6.6. Global Mobile Advertising Market, Sub-Segmentation Of Display, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Banner Ads
- Rich Media Ads
- Interstitial Ads
- Native Display Ads
- 6.7. Global Mobile Advertising Market, Sub-Segmentation Of Digital Video, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Pre-Roll Video Ads
- In-Stream Video Ads
- Social Media Video Ads
- Interactive Video Ads
- 6.8. Global Mobile Advertising Market, Sub-Segmentation Of Other Format Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Native Ads
- Push Notifications
- Location-Based Ads
- Augmented Reality (AR) Ads
- Interactive Ads
- 7. Mobile Advertising Market Regional And Country Analysis
- 7.1. Global Mobile Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 7.2. Global Mobile Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8. Asia-Pacific Mobile Advertising Market
- 8.1. Asia-Pacific Mobile Advertising Market Overview
- Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.3. Asia-Pacific Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.4. Asia-Pacific Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 9. China Mobile Advertising Market
- 9.1. China Mobile Advertising Market Overview
- 9.2. China Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.3. China Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.4. China Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 10. India Mobile Advertising Market
- 10.1. India Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.2. India Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.3. India Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11. Japan Mobile Advertising Market
- 11.1. Japan Mobile Advertising Market Overview
- 11.2. Japan Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.3. Japan Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.4. Japan Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12. Australia Mobile Advertising Market
- 12.1. Australia Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.2. Australia Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.3. Australia Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13. Indonesia Mobile Advertising Market
- 13.1. Indonesia Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.2. Indonesia Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.3. Indonesia Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14. South Korea Mobile Advertising Market
- 14.1. South Korea Mobile Advertising Market Overview
- 14.2. South Korea Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.3. South Korea Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.4. South Korea Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15. Western Europe Mobile Advertising Market
- 15.1. Western Europe Mobile Advertising Market Overview
- 15.2. Western Europe Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.3. Western Europe Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.4. Western Europe Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16. UK Mobile Advertising Market
- 16.1. UK Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.2. UK Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.3. UK Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17. Germany Mobile Advertising Market
- 17.1. Germany Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.2. Germany Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.3. Germany Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18. France Mobile Advertising Market
- 18.1. France Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.2. France Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.3. France Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19. Italy Mobile Advertising Market
- 19.1. Italy Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.2. Italy Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.3. Italy Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20. Spain Mobile Advertising Market
- 20.1. Spain Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.2. Spain Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.3. Spain Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21. Eastern Europe Mobile Advertising Market
- 21.1. Eastern Europe Mobile Advertising Market Overview
- 21.2. Eastern Europe Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.3. Eastern Europe Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.4. Eastern Europe Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22. Russia Mobile Advertising Market
- 22.1. Russia Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.2. Russia Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.3. Russia Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23. North America Mobile Advertising Market
- 23.1. North America Mobile Advertising Market Overview
- 23.2. North America Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.3. North America Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.4. North America Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24. USA Mobile Advertising Market
- 24.1. USA Mobile Advertising Market Overview
- 24.2. USA Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.3. USA Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.4. USA Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25. Canada Mobile Advertising Market
- 25.1. Canada Mobile Advertising Market Overview
- 25.2. Canada Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.3. Canada Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.4. Canada Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26. South America Mobile Advertising Market
- 26.1. South America Mobile Advertising Market Overview
- 26.2. South America Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.3. South America Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.4. South America Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27. Brazil Mobile Advertising Market
- 27.1. Brazil Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.2. Brazil Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.3. Brazil Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28. Middle East Mobile Advertising Market
- 28.1. Middle East Mobile Advertising Market Overview
- 28.2. Middle East Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.3. Middle East Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.4. Middle East Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29. Africa Mobile Advertising Market
- 29.1. Africa Mobile Advertising Market Overview
- 29.2. Africa Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.3. Africa Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.4. Africa Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 30. Mobile Advertising Market Competitive Landscape And Company Profiles
- 30.1. Mobile Advertising Market Competitive Landscape
- 30.2. Mobile Advertising Market Company Profiles
- 30.2.1. Amazon.com Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Apple Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Alphabet Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Meta Platforms Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. IBM Corporation Overview, Products and Services, Strategy and Financial Analysis
- 31. Mobile Advertising Market Other Major And Innovative Companies
- 31.1. Cognizant Technology Solutions Corporation
- 31.2. Adobe Systems Inc.
- 31.3. X Corp.
- 31.4. Applovin Corporation
- 31.5. Ubisoft Inc.
- 31.6. Pandora Media Inc.
- 31.7. MobVista International Technologies Ltd.
- 31.8. Amobee Inc.
- 31.9. Millennial Media Inc.
- 31.10. Mintegral International Ltd.
- 31.11. Avazu Inc.
- 31.12. Inmobi Pte. Ltd.
- 31.13. Affle India Ltd.
- 31.14. Verve Group
- 31.15. Epom Ltd.
- 32. Global Mobile Advertising Market Competitive Benchmarking And Dashboard
- 33. Key Mergers And Acquisitions In The Mobile Advertising Market
- 34. Recent Developments In The Mobile Advertising Market
- 35. Mobile Advertising Market High Potential Countries, Segments and Strategies
- 35.1 Mobile Advertising Market In 2029 - Countries Offering Most New Opportunities
- 35.2 Mobile Advertising Market In 2029 - Segments Offering Most New Opportunities
- 35.3 Mobile Advertising Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies
- 36. Appendix
- 36.1. Abbreviations
- 36.2. Currencies
- 36.3. Historic And Forecast Inflation Rates
- 36.4. Research Inquiries
- 36.5. The Business Research Company
- 36.6. Copyright And Disclaimer
Pricing
Currency Rates
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