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Mascara Global Market Report 2025

Published Sep 11, 2025
Length 250 Pages
SKU # BRC20391633

Description

Mascara Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on mascara market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
  • Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, post-pandemic supply chain realignment, inflation and interest rate fluctuations, and evolving regulatory landscapes.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.
Description:

Where is the largest and fastest growing market for mascara ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mascara market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • Scope

    Markets Covered:1) By Product: Volumizing; Lengthening; Curling; Other Products

    2) By Category: Regular; Waterproof

    3) By Form: Liquid; Gel; Cream; Other Forms

    4) By Distribution Channel: Online Channel; Specialty Stores; Supermarkets Or Hypermarkets; Convenience and Departmental Stores; Other Distribution Channels

    5) By End-User: Individuals; Professionals

    Subsegments:

    1) By Volumizing: Fiber Volumizing Mascara; Cream-Based Volumizing Mascara; Gel Volumizing Mascara

    2) By Lengthening: Fiber Lengthening Mascara; Water-Based Lengthening Mascara; Gel Lengthening Mascara

    3) By Curling: Waterproof Curling Mascara; Non-Waterproof Curling Mascara; Heated Curling Mascara

    4) By Other Products: Waterproof Mascara; Smudge-Proof Mascara; Tinted Mascara

    Companies Mentioned:Christian Dior SE; L'Oréal SA; Chanel S.A.; The Estée Lauder Companies Inc.; Shiseido Company Limited.; Mary Kay Inc.; Maybelline; Revlon Inc.; Yves Saint Laurent SAS; Benefit Cosmetics LLC; Oriflame Cosmetics S.A.; Fenty Beauty; Anastasia Beverly Hills Inc.; Lancôme; Tarte Inc.; Too Faced Cosmetics Inc.; Urban Decay Cosmetics Inc.; CoverGirl Cosmetics.; Bobbi Brown Cosmetics Inc.; Make-up Art Cosmetics Inc.

    Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

    Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

    Time Series: Five years historic and ten years forecast.

    Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

    Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.

    Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

    Delivery Format: PDF, Word and Excel Data Dashboard.

    Table of Contents

    250 Pages
    1. Executive Summary
    2. Mascara Market Characteristics
    3. Mascara Market Trends And Strategies
    4. Mascara Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
    4.1. Supply Chain Impact from Tariff War & Trade Protectionism
    5. Global Mascara Growth Analysis And Strategic Analysis Framework
    5.1. Global Mascara PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
    5.2. Analysis Of End Use Industries
    5.3. Global Mascara Market Growth Rate Analysis
    5.4. Global Mascara Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
    5.5. Global Mascara Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
    5.6. Global Mascara Total Addressable Market (TAM)
    6. Mascara Market Segmentation
    6.1. Global Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    Volumizing
    Lengthening
    Curling
    Other Products
    6.2. Global Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    Regular
    Waterproof
    6.3. Global Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    Liquid
    Gel
    Cream
    Other Forms
    6.4. Global Mascara Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    Online Channel
    Specialty Stores
    Supermarkets Or Hypermarkets
    Convenience and Departmental Stores
    Other Distribution Channels
    6.5. Global Mascara Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    Individuals
    Professionals
    6.6. Global Mascara Market, Sub-Segmentation Of Volumizing, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    Fiber Volumizing Mascara
    Cream-Based Volumizing Mascara
    Gel Volumizing Mascara
    6.7. Global Mascara Market, Sub-Segmentation Of Lengthening, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    Fiber Lengthening Mascara
    Water-Based Lengthening Mascara
    Gel Lengthening Mascara
    6.8. Global Mascara Market, Sub-Segmentation Of Curling, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    Waterproof Curling Mascara
    Non-Waterproof Curling Mascara
    Heated Curling Mascara
    6.9. Global Mascara Market, Sub-Segmentation Of Other Products, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    Waterproof Mascara
    Smudge-Proof Mascara
    Tinted Mascara
    7. Mascara Market Regional And Country Analysis
    7.1. Global Mascara Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    7.2. Global Mascara Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    8. Asia-Pacific Mascara Market
    8.1. Asia-Pacific Mascara Market Overview
    Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
    8.2. Asia-Pacific Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    8.3. Asia-Pacific Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    8.4. Asia-Pacific Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    9. China Mascara Market
    9.1. China Mascara Market Overview
    9.2. China Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
    9.3. China Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
    9.4. China Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
    10. India Mascara Market
    10.1. India Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    10.2. India Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    10.3. India Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    11. Japan Mascara Market
    11.1. Japan Mascara Market Overview
    11.2. Japan Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    11.3. Japan Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    11.4. Japan Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    12. Australia Mascara Market
    12.1. Australia Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    12.2. Australia Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    12.3. Australia Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    13. Indonesia Mascara Market
    13.1. Indonesia Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    13.2. Indonesia Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    13.3. Indonesia Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    14. South Korea Mascara Market
    14.1. South Korea Mascara Market Overview
    14.2. South Korea Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    14.3. South Korea Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    14.4. South Korea Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    15. Western Europe Mascara Market
    15.1. Western Europe Mascara Market Overview
    15.2. Western Europe Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    15.3. Western Europe Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    15.4. Western Europe Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    16. UK Mascara Market
    16.1. UK Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    16.2. UK Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    16.3. UK Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    17. Germany Mascara Market
    17.1. Germany Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    17.2. Germany Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    17.3. Germany Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    18. France Mascara Market
    18.1. France Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    18.2. France Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    18.3. France Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    19. Italy Mascara Market
    19.1. Italy Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    19.2. Italy Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    19.3. Italy Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    20. Spain Mascara Market
    20.1. Spain Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    20.2. Spain Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    20.3. Spain Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    21. Eastern Europe Mascara Market
    21.1. Eastern Europe Mascara Market Overview
    21.2. Eastern Europe Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    21.3. Eastern Europe Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    21.4. Eastern Europe Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    22. Russia Mascara Market
    22.1. Russia Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    22.2. Russia Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    22.3. Russia Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    23. North America Mascara Market
    23.1. North America Mascara Market Overview
    23.2. North America Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    23.3. North America Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    23.4. North America Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    24. USA Mascara Market
    24.1. USA Mascara Market Overview
    24.2. USA Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    24.3. USA Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    24.4. USA Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    25. Canada Mascara Market
    25.1. Canada Mascara Market Overview
    25.2. Canada Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    25.3. Canada Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    25.4. Canada Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    26. South America Mascara Market
    26.1. South America Mascara Market Overview
    26.2. South America Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    26.3. South America Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    26.4. South America Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    27. Brazil Mascara Market
    27.1. Brazil Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    27.2. Brazil Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    27.3. Brazil Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    28. Middle East Mascara Market
    28.1. Middle East Mascara Market Overview
    28.2. Middle East Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    28.3. Middle East Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    28.4. Middle East Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    29. Africa Mascara Market
    29.1. Africa Mascara Market Overview
    29.2. Africa Mascara Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    29.3. Africa Mascara Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    29.4. Africa Mascara Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
    30. Mascara Market Competitive Landscape And Company Profiles
    30.1. Mascara Market Competitive Landscape
    30.2. Mascara Market Company Profiles
    30.2.1. Christian Dior SE Overview, Products and Services, Strategy and Financial Analysis
    30.2.2. L'Oréal SA Overview, Products and Services, Strategy and Financial Analysis
    30.2.3. Chanel S.A. Overview, Products and Services, Strategy and Financial Analysis
    30.2.4. The Estée Lauder Companies Inc. Overview, Products and Services, Strategy and Financial Analysis
    30.2.5. Shiseido Company Limited. Overview, Products and Services, Strategy and Financial Analysis
    31. Mascara Market Other Major And Innovative Companies
    31.1. Mary Kay Inc.
    31.2. Maybelline
    31.3. Revlon Inc.
    31.4. Yves Saint Laurent SAS
    31.5. Benefit Cosmetics LLC
    31.6. Oriflame Cosmetics S.A.
    31.7. Fenty Beauty
    31.8. Anastasia Beverly Hills Inc.
    31.9. Lancôme
    31.10. Tarte Inc.
    31.11. Too Faced Cosmetics Inc.
    31.12. Urban Decay Cosmetics Inc.
    31.13. CoverGirl Cosmetics.
    31.14. Bobbi Brown Cosmetics Inc.
    31.15. Make-up Art Cosmetics Inc.
    32. Global Mascara Market Competitive Benchmarking And Dashboard
    33. Key Mergers And Acquisitions In The Mascara Market
    34. Recent Developments In The Mascara Market
    35. Mascara Market High Potential Countries, Segments and Strategies
    35.1 Mascara Market In 2029 - Countries Offering Most New Opportunities
    35.2 Mascara Market In 2029 - Segments Offering Most New Opportunities
    35.3 Mascara Market In 2029 - Growth Strategies
    35.3.1 Market Trend Based Strategies
    35.3.2 Competitor Strategies
    36. Appendix
    36.1. Abbreviations
    36.2. Currencies
    36.3. Historic And Forecast Inflation Rates
    36.4. Research Inquiries
    36.5. The Business Research Company
    36.6. Copyright And Disclaimer
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