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Immersive Marketing Global Market Report 2025

Published Jul 07, 2025
Length 175 Pages
SKU # BRC20166410

Description

Immersive Marketing Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on immersive marketing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
  • Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.
Description:

Where is the largest and fastest growing market for immersive marketing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The immersive marketing market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope

Markets Covered:1) By Component: Hardware; Software Or Platform; Services

2) By Technology: Virtual Reality (VR); Augmented Reality (AR); Mixed Reality (MR); Others Technologies

3) By Organization: Small And Medium Enterprises (SMEs); Large Enterprises

4) By Application: Advertising And Branding; Product Launches And Demonstrations; Events And Experiential Marketing; Social Media Campaigns; Others Applications

5) By End User: Retail And E Commerce; Fashion And Beauty; Automotive; Travel And Hospitality; Real Estate; Gaming And Entertainment; Healthcare; Education; Other End Users

Subsegments:

1) By Hardware: Virtual Reality (VR) Devices; Augmented Reality (AR) Devices; Mixed Reality (MR) Devices; Wearable Devices; Sensors And Cameras

2) By Software Or Platform: Augmented Reality Or Virtual Reality Content Management Software; Immersive Experience Platforms; 3D Modeling And Simulation Software; Analytics And Data Visualization Software; Marketing Automation Platforms For Immersive Tech

3) By Services: Consulting And Strategy Services; Content Creation And Development; Integration And Deployment Services; Maintenance And Support Services; Training And Education Services

Companies Mentioned: Microsoft Corporation; Meta Platforms Inc.; Unity Software Inc.; HTC Corporation; Valve Corporation

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Delivery format: PDF, Word and Excel Data Dashboard.

Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.

Table of Contents

175 Pages
1. Executive Summary
2. Immersive Marketing Market Characteristics
3. Immersive Marketing Market Trends And Strategies
4. Immersive Marketing Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
5. Global Immersive Marketing Growth Analysis And Strategic Analysis Framework
5.1. Global Immersive Marketing PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Immersive Marketing Market Growth Rate Analysis
5.4. Global Immersive Marketing Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Immersive Marketing Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Immersive Marketing Total Addressable Market (TAM)
6. Immersive Marketing Market Segmentation
6.1. Global Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Hardware
Software Or Platform
Services
6.2. Global Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Virtual Reality (VR)
Augmented Reality (AR)
Mixed Reality (MR)
Others Technologies
6.3. Global Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Small And Medium Enterprises (SMEs)
Large Enterprises
6.4. Global Immersive Marketing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Advertising And Branding
Product Launches And Demonstrations
Events And Experiential Marketing
Social Media Campaigns
Others Applications
6.5. Global Immersive Marketing Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Retail And E Commerce
Fashion And Beauty
Automotive
Travel And Hospitality
Real Estate
Gaming And Entertainment
Healthcare
Education
Other End Users
6.6. Global Immersive Marketing Market, Sub-Segmentation Of Hardware, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Virtual Reality (VR) Devices
Augmented Reality (AR) Devices
Mixed Reality (MR) Devices
Wearable Devices
Sensors And Cameras
6.7. Global Immersive Marketing Market, Sub-Segmentation Of Software Or Platform, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Augmented Reality Or Virtual Reality Content Management Software
Immersive Experience Platforms
3D Modeling And Simulation Software
Analytics And Data Visualization Software
Marketing Automation Platforms For Immersive Tech
6.8. Global Immersive Marketing Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Consulting And Strategy Services
Content Creation And Development
Integration And Deployment Services
Maintenance And Support Services
Training And Education Services
7. Immersive Marketing Market Regional And Country Analysis
7.1. Global Immersive Marketing Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Immersive Marketing Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8. Asia-Pacific Immersive Marketing Market
8.1. Asia-Pacific Immersive Marketing Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China Immersive Marketing Market
9.1. China Immersive Marketing Market Overview
9.2. China Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India Immersive Marketing Market
10.1. India Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan Immersive Marketing Market
11.1. Japan Immersive Marketing Market Overview
11.2. Japan Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia Immersive Marketing Market
12.1. Australia Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia Immersive Marketing Market
13.1. Indonesia Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea Immersive Marketing Market
14.1. South Korea Immersive Marketing Market Overview
14.2. South Korea Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe Immersive Marketing Market
15.1. Western Europe Immersive Marketing Market Overview
15.2. Western Europe Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK Immersive Marketing Market
16.1. UK Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany Immersive Marketing Market
17.1. Germany Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France Immersive Marketing Market
18.1. France Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy Immersive Marketing Market
19.1. Italy Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain Immersive Marketing Market
20.1. Spain Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe Immersive Marketing Market
21.1. Eastern Europe Immersive Marketing Market Overview
21.2. Eastern Europe Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia Immersive Marketing Market
22.1. Russia Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America Immersive Marketing Market
23.1. North America Immersive Marketing Market Overview
23.2. North America Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA Immersive Marketing Market
24.1. USA Immersive Marketing Market Overview
24.2. USA Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25. Canada Immersive Marketing Market
25.1. Canada Immersive Marketing Market Overview
25.2. Canada Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America Immersive Marketing Market
26.1. South America Immersive Marketing Market Overview
26.2. South America Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil Immersive Marketing Market
27.1. Brazil Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East Immersive Marketing Market
28.1. Middle East Immersive Marketing Market Overview
28.2. Middle East Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa Immersive Marketing Market
29.1. Africa Immersive Marketing Market Overview
29.2. Africa Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. Immersive Marketing Market Competitive Landscape And Company Profiles
30.1. Immersive Marketing Market Competitive Landscape
30.2. Immersive Marketing Market Company Profiles
30.2.1. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
30.2.2. Meta Platforms Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.3. Unity Software Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.4. HTC Corporation Overview, Products and Services, Strategy and Financial Analysis
30.2.5. Valve Corporation Overview, Products and Services, Strategy and Financial Analysis
31. Immersive Marketing Market Other Major And Innovative Companies
31.1. Magic Leap Inc.
31.2. Superside Inc.
31.3. Pimax Technology (Shanghai) Co. Ltd.
31.4. Varjo Technologies Oy
31.5. EON Reality Inc.
31.6. Pico Interactive Inc.
31.7. Resolution Games AB
31.8. Paradiso Solutions LLC
31.9. Groove Jones Inc.
31.10. Virtuix Inc.
31.11. Mad Hatter Experience LLC
31.12. Felix And Paul Studios Inc.
31.13. Zeality LLC
31.14. Mindesk Srl
31.15. Baobab Studios Inc.
32. Global Immersive Marketing Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The Immersive Marketing Market
34. Recent Developments In The Immersive Marketing Market
35. Immersive Marketing Market High Potential Countries, Segments and Strategies
35.1 Immersive Marketing Market In 2029 - Countries Offering Most New Opportunities
35.2 Immersive Marketing Market In 2029 - Segments Offering Most New Opportunities
35.3 Immersive Marketing Market In 2029 - Growth Strategies
35.3.1 Market Trend Based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer
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