
Generative AI In Media Global Market Report 2025
Description
Generative AI In Media Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on generative ai in media market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
Where is the largest and fastest growing market for generative ai in media ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The generative ai in media market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
Markets Covered:1) By Technology: Deep Learning; Natural Language Processing; Computer Vision; Audio Processing; Reinforcement Learning
2) By Deployment Mode: Cloud-Based; On-Premise
3) By Application: Content Creation; Personalized Recommendations; Visual Effects And Animation; Data Analysis And Insights; Gaming And Interactive Experiences; Other Applications
Subsegments:
1) By Deep Learning: Neural Network Models For Content Creation; Advanced Pattern Recognition In Media; Generative Adversarial Networks (Gans) For Media Generation
2) By Natural Language Processing: Text Generation For Content Creation; Sentiment Analysis For Audience Engagement; Language Translation And Localization In Media
3) By Computer Vision: Image And Video Recognition For Content Analysis; Object Detection And Tracking In Media; Automated Visual Content Creation And Editing
4) By Audio Processing: Speech-To-Text And Text-To-Speech Conversion; Audio Enhancement And Noise Reduction; AI-Driven Music Composition And Sound Design
5) By Reinforcement Learning: Personalized Content Recommendation; Dynamic Ad Placement And Optimization; Interactive Media Generation Based On User Behavior
Companies Mentioned: Amazon Inc.; Apple Inc.; Alphabet Inc.; Microsoft Corporation; Comcast Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
This report focuses on generative ai in media market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for generative ai in media ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The generative ai in media market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Markets Covered:1) By Technology: Deep Learning; Natural Language Processing; Computer Vision; Audio Processing; Reinforcement Learning
2) By Deployment Mode: Cloud-Based; On-Premise
3) By Application: Content Creation; Personalized Recommendations; Visual Effects And Animation; Data Analysis And Insights; Gaming And Interactive Experiences; Other Applications
Subsegments:
1) By Deep Learning: Neural Network Models For Content Creation; Advanced Pattern Recognition In Media; Generative Adversarial Networks (Gans) For Media Generation
2) By Natural Language Processing: Text Generation For Content Creation; Sentiment Analysis For Audience Engagement; Language Translation And Localization In Media
3) By Computer Vision: Image And Video Recognition For Content Analysis; Object Detection And Tracking In Media; Automated Visual Content Creation And Editing
4) By Audio Processing: Speech-To-Text And Text-To-Speech Conversion; Audio Enhancement And Noise Reduction; AI-Driven Music Composition And Sound Design
5) By Reinforcement Learning: Personalized Content Recommendation; Dynamic Ad Placement And Optimization; Interactive Media Generation Based On User Behavior
Companies Mentioned: Amazon Inc.; Apple Inc.; Alphabet Inc.; Microsoft Corporation; Comcast Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
200 Pages
- 1. Executive Summary
- 2. Generative AI In Media Market Characteristics
- 3. Generative AI In Media Market Trends And Strategies
- 4. Generative AI In Media Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
- 5. Global Generative AI In Media Growth Analysis And Strategic Analysis Framework
- 5.1. Global Generative AI In Media PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
- 5.2. Analysis Of End Use Industries
- 5.3. Global Generative AI In Media Market Growth Rate Analysis
- 5.4. Global Generative AI In Media Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
- 5.5. Global Generative AI In Media Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
- 5.6. Global Generative AI In Media Total Addressable Market (TAM)
- 6. Generative AI In Media Market Segmentation
- 6.1. Global Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Deep Learning
- Natural Language Processing
- Computer Vision
- Audio Processing
- Reinforcement Learning
- 6.2. Global Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Cloud-Based
- On-Premise
- 6.3. Global Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Content Creation
- Personalized Recommendations
- Visual Effects And Animation
- Data Analysis And Insights
- Gaming And Interactive Experiences
- Other Applications
- 6.4. Global Generative AI In Media Market, Sub-Segmentation Of Deep Learning, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Neural Network Models For Content Creation
- Advanced Pattern Recognition In Media
- Generative Adversarial Networks (Gans) For Media Generation
- 6.5. Global Generative AI In Media Market, Sub-Segmentation Of Natural Language Processing, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Text Generation For Content Creation
- Sentiment Analysis For Audience Engagement
- Language Translation And Localization In Media
- 6.6. Global Generative AI In Media Market, Sub-Segmentation Of Computer Vision, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Image And Video Recognition For Content Analysis
- Object Detection And Tracking In Media
- Automated Visual Content Creation And Editing
- 6.7. Global Generative AI In Media Market, Sub-Segmentation Of Audio Processing, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Speech-To-Text And Text-To-Speech Conversion
- Audio Enhancement And Noise Reduction
- AI-Driven Music Composition And Sound Design
- 6.8. Global Generative AI In Media Market, Sub-Segmentation Of Reinforcement Learning, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Personalized Content Recommendation
- Dynamic Ad Placement And Optimization
- Interactive Media Generation Based On User Behavior
- 7. Generative AI In Media Market Regional And Country Analysis
- 7.1. Global Generative AI In Media Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 7.2. Global Generative AI In Media Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8. Asia-Pacific Generative AI In Media Market
- 8.1. Asia-Pacific Generative AI In Media Market Overview
- Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.3. Asia-Pacific Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.4. Asia-Pacific Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 9. China Generative AI In Media Market
- 9.1. China Generative AI In Media Market Overview
- 9.2. China Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.3. China Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.4. China Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 10. India Generative AI In Media Market
- 10.1. India Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.2. India Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.3. India Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11. Japan Generative AI In Media Market
- 11.1. Japan Generative AI In Media Market Overview
- 11.2. Japan Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.3. Japan Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.4. Japan Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12. Australia Generative AI In Media Market
- 12.1. Australia Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.2. Australia Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.3. Australia Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13. Indonesia Generative AI In Media Market
- 13.1. Indonesia Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.2. Indonesia Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.3. Indonesia Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14. South Korea Generative AI In Media Market
- 14.1. South Korea Generative AI In Media Market Overview
- 14.2. South Korea Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.3. South Korea Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.4. South Korea Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15. Western Europe Generative AI In Media Market
- 15.1. Western Europe Generative AI In Media Market Overview
- 15.2. Western Europe Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.3. Western Europe Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.4. Western Europe Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16. UK Generative AI In Media Market
- 16.1. UK Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.2. UK Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.3. UK Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17. Germany Generative AI In Media Market
- 17.1. Germany Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.2. Germany Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.3. Germany Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18. France Generative AI In Media Market
- 18.1. France Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.2. France Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.3. France Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19. Italy Generative AI In Media Market
- 19.1. Italy Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.2. Italy Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.3. Italy Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20. Spain Generative AI In Media Market
- 20.1. Spain Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.2. Spain Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.3. Spain Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21. Eastern Europe Generative AI In Media Market
- 21.1. Eastern Europe Generative AI In Media Market Overview
- 21.2. Eastern Europe Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.3. Eastern Europe Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.4. Eastern Europe Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22. Russia Generative AI In Media Market
- 22.1. Russia Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.2. Russia Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.3. Russia Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23. North America Generative AI In Media Market
- 23.1. North America Generative AI In Media Market Overview
- 23.2. North America Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.3. North America Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.4. North America Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24. USA Generative AI In Media Market
- 24.1. USA Generative AI In Media Market Overview
- 24.2. USA Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.3. USA Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.4. USA Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25. Canada Generative AI In Media Market
- 25.1. Canada Generative AI In Media Market Overview
- 25.2. Canada Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.3. Canada Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.4. Canada Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26. South America Generative AI In Media Market
- 26.1. South America Generative AI In Media Market Overview
- 26.2. South America Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.3. South America Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.4. South America Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27. Brazil Generative AI In Media Market
- 27.1. Brazil Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.2. Brazil Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.3. Brazil Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28. Middle East Generative AI In Media Market
- 28.1. Middle East Generative AI In Media Market Overview
- 28.2. Middle East Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.3. Middle East Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.4. Middle East Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29. Africa Generative AI In Media Market
- 29.1. Africa Generative AI In Media Market Overview
- 29.2. Africa Generative AI In Media Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.3. Africa Generative AI In Media Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.4. Africa Generative AI In Media Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 30. Generative AI In Media Market Competitive Landscape And Company Profiles
- 30.1. Generative AI In Media Market Competitive Landscape
- 30.2. Generative AI In Media Market Company Profiles
- 30.2.1. Amazon Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Apple Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Alphabet Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Comcast Corporation Overview, Products and Services, Strategy and Financial Analysis
- 31. Generative AI In Media Market Other Major And Innovative Companies
- 31.1. Meta Inc.
- 31.2. Huawei Technologies Co. Ltd.
- 31.3. The Walt Disney Company
- 31.4. Tencent Holdings Limited
- 31.5. Sony Corporation
- 31.6. Intel Corporation
- 31.7. International Business Machines Corporation (IBM)
- 31.8. Netflix Inc.
- 31.9. Nvidia Corporation
- 31.10. Salesforce Inc.
- 31.11. Baidu Inc.
- 31.12. Adobe Inc.
- 31.13. Autodesk Inc.
- 31.14. OpenAI
- 31.15. Unity Software Inc.
- 32. Global Generative AI In Media Market Competitive Benchmarking And Dashboard
- 33. Key Mergers And Acquisitions In The Generative AI In Media Market
- 34. Recent Developments In The Generative AI In Media Market
- 35. Generative AI In Media Market High Potential Countries, Segments and Strategies
- 35.1 Generative AI In Media Market In 2029 - Countries Offering Most New Opportunities
- 35.2 Generative AI In Media Market In 2029 - Segments Offering Most New Opportunities
- 35.3 Generative AI In Media Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies
- 36. Appendix
- 36.1. Abbreviations
- 36.2. Currencies
- 36.3. Historic And Forecast Inflation Rates
- 36.4. Research Inquiries
- 36.5. The Business Research Company
- 36.6. Copyright And Disclaimer
Pricing
Currency Rates
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